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10 Ways to Optimize eCommerce Product Pages

Product pages are the key to a good conversion rate. Here are 10 practical ways to increase conversions by optimizing the product pages.

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10 Ways to Optimize eCommerce Product Pages

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  1. 04 Ways to Optimize eCommerce Product Pages 1. Furnish Complete Product Information According to a report by Shotfarm in 2015, 40% of people have returned a bought product because of poor product page descriptions. 30% of customers have abandoned their shopping cart due to the same reason and 86% of the people said that it’s very unlikely to buy from the same e-store if the product description was found to be inaccurate. If there is anything more about your product that you think the shoppers will want to know, add them too. 2. Create Product Descriptions That Sell While some e-stores don’t have all the product information, others have the necessary information but still aren’t able to convert. This is because the description isn’t presented in a way that’s easy for the shoppers to read. No one wants to read a 500-word product description when they are browsing. So, having a short and crisp description that offers a quick view of the product information is a must. Nike’s e-store is the perfect example of product descriptions that are simple, to-the-point, and detailed. 3. Attractive Images That Captures Attention You may have been ranking for a particular Houston keyword for One of the very first things that shoppers look at before buying a product is the accompanying image. The image has to be of high-quality and clearly depicting the product from all directions. For e-stores selling clothes and any other impressionable products, it’s vital to have an easy zoom option. At YellowFin Digital, we have worked on optimization of Southern Honey Boutique store with easy pan and zoom images like this one: 4. Add Descriptive Videos if Possible Not many eCommerce stores add videos for all their products. It can be time-consuming, yes, and need extra investment. But, a video that can help in converting those leads who are on the wall. Nike has a short video of their Jordan Max 200 shoe that showcases how the shoe looks from all directions. You can use your creativity to depict your product in a similar way and leverage your main selling point in the video. COMPANY ADDRESS 6200 Savoy Dr Suite 1202-D, Houston, TX 77036, United States PHONE NUMBER 713-244-8701 EMAIL ADDRESS info@yellowfindigital.com

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