A potent way to boost your marketing efforts

1. A potent way to boost your marketing efforts Digital marketing can be multifaceted and even unclear. For one thing, it’s made up of so many diverse parts, including websites, social media, email, SMS, advertising and more. For another, each of these parts has its own set of benefits to you as the marketer and it can be difficult to know which areas to focus on, because it’s almost impossible to concentrate on all. Luckily, many of these channels can be mixed together to increase the influence and ROI of your digital marketing efforts. Pay Per Click Advertising, or PPC, is one of those marketing methodologies that can be carried out independently, used on its own as a form of online advertising, but can also be useful in carrying out research for or reinforcing the impact of other channels such as SEO, social and email. Although PPC is available through various channels, Google’s AdWords is the most ideal form of PPC. There isn’t any difference between PPC and AdWords, but usually people mean AdWords when they say PPC only because Google leads the search engine market. AdWords is an option to do PPC, but PPC can also mean paying for clicks via another search engine or method. How pay per click advertising helps? •Use PPC for A/B split testing to enhance landing pages. You can bring traffic to two different landing pages to test headlines, layouts, content, calls to action, imagery or anything else. Once you become a winner, you make that your landing page. •Test drive keywords before you choose to work on a page for SEO, so you know which keywords generate better results and then you can focus on those in your SEO content. You can also opt for affordable SEO services in Lagos for better outcomes. •Test headlines, offers and calls to action. Then, you can use the lessons educated in all of your other digital marketing including social media and email marketing, as well as in display ads or even to change a blog post headline or tweet. •Test audiences, retargeting and localization. Does an audience in one part of the world react better to a different kind of headline compared to another? You can find out with PPC, then use that information in your other marketing activities. •Capitalize on events in a regular fashion way. Let’s say something happens in the news or the entertainment world and your brand could capitalize on that event. With PPC, you can have relevant content up and running right away, to tap into that event or trend. Then, perform all of the types of testing stated above to see if you learn anything you can apply elsewhere. Address: 43B, Oduduwa Crescent, Ikeja G.R.A. Lagos, Nigeria Tel:+234 818 129 5000 Email: hello@zizadigital.com https://www.zizadigital.com/services/pay-per-click-advertising/