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Building a Brilliant Content Strategy | Chetaru

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Building a Brilliant Content Strategy | Chetaru

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  1. BUILDINGABRILLIANT CONTENTSTRATEGY CHETARU           Managingcontentforyourwebsitecanbetricky. Doyouhave enoughtowriteabout? Canyoufindauniquetoneofvoicethatcan makeyourcompanyunique? Canyoumakecontentthathitsthe rightnoteswithoutbecomingtoosamey? Thisiswherecontent strategybecomesimportant.          Alotofwebsitesjustwriteablogandpublishitwithoutalong- termplan. They’reignoringthemainpurposeofcompanyblog writing: thatbeing, drawingpeopletoyourservicesviaaCallto Action. Ifyoucangetthat, hopefully, you’llgrabsomeattentionon theconstantly-changingsocialmediazeitgeist. So how do you make a strong content strategy?           Plan. Itshouldbeobvious, butsettingsomegoals, analyzing yourcontentandadaptingittomeetthosegoalsisthefirst, crucialstep. Whatchannelswillyoufocuson? Socialmediasites, blogs, orwebsitecontent? Willyouhaveaninformativespinon yourcontent, ortrytomakeitmoreunderstandabletothe layman? BusinessCentral2Union, SquareCentralPark, Darlington, UKDL11GL info.uk@chetaru.com | chetaru.com

  2. BUILDINGABRILLIANT CONTENTSTRATEGY CHETARU           Communicationbetweendepartmentsisalsoimportantto developingacontentstrategy. R&Ddepartmentscanprovidetopics forwritersandsocialmedia, forexample. Theteamworkingonthe contentstrategyshouldalsoshareitwitheverybodyinthe company, eveniftheydon’thaveasayinit. Iftheyreadit, itmight helpthemwiththeirjobs, suchascontactingclientsorlead generation.           Sincetheinternetisaconstantlychangingplace, it’simportant torememberthatyourstrategicplanshouldbeupdatedtofitwith thetimes. Ifacompetingbusinessistakingoffwithdifferent contenttoyou, oryourcontentisstartingtogetfewerviews, it mightbetimetorevisethestyleofcontentyouproduce.           Asaninternationaldigitalagency, weoffercontentstrategies forblogwritingandarticles. BusinessCentral2Union, SquareCentralPark, Darlington, UKDL11GL info.uk@chetaru.com | chetaru.com

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