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What You Really Need to Know about Game Development & Publishing. Neal Robison ATI Research. What We’ll Talk About. Who Is ATI? Game Dev Process The Business Side of Games Latest Issues in Development & Publishing Questions. Who Is ATI?. ATI: World Leader In Visual Processing.

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Presentation Transcript
what we ll talk about
What We’ll Talk About
  • Who Is ATI?
  • Game Dev Process
  • The Business Side of Games
  • Latest Issues in Development & Publishing
  • Questions
ati world leader in visual processing
ATI: World Leader In Visual Processing
  • GPUs & Workstation Graphics
    • #1 GPU Supplier
    • #1 Notebook Supplier
  • Handheld
    • #2 Media Co-Processor Supplier
    • Shipping in Over 35 Phones
  • Game Consoles
    • Xbox 360
    • Ninteno Revolution & Gamecube
  • Integrated Graphics
    • #1 3rd Party Supplier
  • Digital TV
    • #1 DTV Silicon Supplier
sources for game ideas
Sources for Game Ideas
  • Game Developers
  • Dedicated Game Designers
  • Employees of Game Publishers
  • Film/ TV/ Music
first the players
First...The Players
  • Game Developers
  • Game Publishers
  • Retailers
  • Gaming/Consumer Press
  • Platform Holders: Sony, MS & Nintendo
software licensing
Software Licensing
  • What’s A 3rd Party
  • 1st Party vs. 3rd Party
  • Why Can’t Just Anyone Make Games?
  • Console vs. PC
typical production timeline
Typical Production Timeline
  • Console vs. PC vs. Films
stages of development concept
Stages of Development: Concept
  • Define Game Concept
  • Define Core Game Features
  • Find/Assign Developer
  • Estimate Budget & Due Date
prototype or 1st playable
Prototype or 1st Playable
  • GDD & TDD = “The Bibles”
  • Production Budget & Detailed Schedule
  • Submit Concept to Sony, etc.
  • Working Prototype, with Game Mechanics
  • Focus Test
stages of development alpha
Stages of Development: Alpha
  • Feature Complete
  • “Localization” Begins
  • Focus Test
  • Play Testing
  • Marketing Continues
stages of development beta
Stages of Development: Beta
  • Polish, Polish, Polish
  • Game Balancing
  • Localization Continues
  • Demo Versions
stages final gmc gold
Stages: Final/GMC/Gold
  • The Game is “Done”
  • Testing, Testing, Testing
  • Intense Pressure
  • Submit to Sony
  • Manufacturing Timing
stages post mortem
Stages : Post-Mortem
  • Analysis of PR, Marketing
  • Analysis of Production, Source Code
  • Archive All Assets
  • Kick-off the Sequel!
first the players29
First...The Players
  • Game Developers
  • Game Publishers
  • Retailers
  • Platform Holders
game business
Game Business

Game Developers

Game Publishers

Actual Game

US $4-10 Million

game business31
Game Business

Sony, Nintendo

Microsoft

Game Publishers

US $7/unit

Invent Game

System +

Marketing

game business32
Game Business

Game Publishers

Retailers

Finished Product

Wholesale Price

US $32/unit

game business33
Game Business

Retailers

Consumers

Finished Product

Retail Price

US $49.99

who makes the
Who Makes the $$$?
  • Developers
    • Get millions from Game Publisher
    • Huge fixed & variable costs
    • Most fun, most pressure
    • Dependent on Publishers
    • Exceptions?
who makes the35
Who Makes the $$$?
  • Publishers
    • Get $32/unit from Retailers
    • Pours out millions to develop product
    • Sales & Marketing costs
    • Inventory management & “returns”
who makes the36
Who Makes the $$$?
  • Retailers
    • Get approx. $17/unit
    • Remember cost of store
    • Marketing costs
    • Some help from Publishers on inventory
    • Hot vs. Not
who makes the37
Who Makes the $$$?
  • Platform Holders
    • Get $7/unit licensing fee
    • R&D Cost to create system, including anti-pirating costs
    • Marketing system to consumers
    • 1st Party games
development publishing issues
Development & Publishing Issues
  • Advertising In-Game
  • Cost To Develop for Next-Gen Systems
  • U.S. & Canadian Legislation Restricting Games
  • Lack of Originality
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