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MTR Digital Panel Network Sales Presentation March 23rd, 2009. Table of Content. Why MTR Digital Advertising? JCDecaux Group Digital Experience MTR Digital Panel Network Why Digital Panel Network ? Product Offers Sales Package Locations One Stop Service Solution

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MTR Digital Panel Network

Sales Presentation

March 23rd, 2009


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Table of Content

  • Why MTR Digital Advertising?

  • JCDecaux Group Digital Experience

  • MTR Digital Panel Network

    • Why Digital Panel Network?

    • Product Offers

    • Sales Package

    • Locations

    • One Stop Service Solution

    • Technical Specifications

    • Artwork Approval

    • Material Submission



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Why MTR Digital Advertising?

  • Why Digital?

    • Allows motion which attracts attention as animated ad is perceived to be an effective format

    • Offers new creative possibilities, freshness and a modern image

    • Flexible for speedy update to communicate right message at the right time

    • MTR captive environment has a competitive advantage over other outdoors to ensure full message delivery



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JCDecaux Worldwide Presence

FINLAND

NORWAY

UK

FRANCE

CZECH REPUBLIC

USA

GERMANY

HUNGARY

SHANGHAI

HONG KONG

AUSTRALIA

CHILE

Well-established Global Outdoor Digital Experience.

Strong global network for experience sharing and idea generation.


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MTR Digital ProductsEvolution

Digital

Panel

Network

Digital

Escalator

Crown

100 Trackside Plasma TV

51 Concourse Plasma TV

4 Plasma Ring

Launch ofConcourse Plasma TV

Launch of Trackside Plasma TV

Jun 03

Dec 03

Oct 06

Q3 08

Q1 09


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Digital Panel Network

65” HD Plasma Panel in pairs to display animated

images enhancing visibility and impact


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Product Offers

65” HD PLASMA Panel

120 panels across 10 high traffic stations

Maximum 4 advertisers in each network at the same period, total 2 networks

Image can flow across the

Digital Panels

Synchronization in pairs

Flexible to run 3 different

creative execution per day


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Product Positioning

Network Product for Mass Coverage with Creative Flexibility for Dynamic and Multi-visual impact

Mass Network Coverage

Innovative &

Progressive Brand Image

120 panels across 10 high traffic stations

new creative possibilities and modern image

Right Message

at the Right Time

High Creative Flexibility

Simple Execution

digital display allowing animation, video and motion graphic

allow creative rotation by different time of the day

High Impact

twin display to showcase product features



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Digital Panel Network Sales Package

March 17 – May 4, 2009 – Launch Package

One network – ADM,MOK,CEN,TST , TAK (subject to technical feasibility)

Weekly gross: $130,000 for 30 pairs (90x10-sec / hour)

Minimum Booking Period: 2 weeks

Stage 1

  • May 5, 2009 (tentative) – Full Coverage Package

    • Total 2 Networks - CAB, KOT, WAC, KWT, PRE

Stage 2


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Digital Panel Network Notes for Advertisers

  • Include 3 versions to be broadcast throughout the booking period

  • A surcharge of $1,000 is applicable for each additional creative version

  • Maximum of 4 advertisers can share the same network at the same period

  • Panel Extension (Optional for Domination only)

  • Schedule change request must be submitted 2 working days prior to display time


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Locations

StationLocation No. of PairsTotal no. of pairs

Admiralty Concourse Level 4 8

Upper Platform Level 2

Lower Platform Level 2

Causeway Bay Sogo Concourse 2 9

Upper Platform Level 4

South Times Square Concourse 5th Basement 1

South Times Square Concourse 3rd Basement 1

West Concourse Level 1

Central Transfer Concourse Level 6 8

Worldwide House Concourse 2

Wanchai Concourse Level 1 5

Lower Platform Level 1

Upper Platform Level 3

Taikoo Concourse Level 4 4


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Locations

StationLocation No. of PairsTotal no. of pairs

Mongkok Concourse Level ( near Entrance A) 3 4

Concourse Level ( near Entrance E) 1

Prince Edward Concourse Level 4 4

Kowloon Tong Concourse Level 3 5

Entrance C (Festival Walk) 2

Kwun Tong Concourse Level ( near Entrance A) 4 7

Concourse Level ( near Entrance D) 3

Tsim Sha Tsui Concourse Level (near Entrance A) 3 6

Concourse Level (near Entrance C) 3


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Technical Specification

  • The standard spot-length for advertisement is 10 seconds*

  • No audio support will be provided

  • Animated /Static Image File Format

    • JPEG / WMV9/MPEG2

    • Resolution : 1080 x 1920 pixels ( portrait mode)

  • Video File Playback Format

    • WMV9 / MPEG2

    • Resolution : 1080 x 608 pixels (16:9 video)

  • For more details on technical specifications, please refer to the Digital Panel Network Content Specifications

*Spot length can be extended to 15 sec or 20 sec subject to special request. Frequency of the extended spot length will be adjusted accordingly and a 15% loading fee is required.


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Artwork Censorship

  • Send all creatives for Digital Panel Network/ Feature Ads (sticker extension artwork) and mock ups of site photos to the Booking/ Traffic Department of JCDecaux Digital Vision.

  • All required materials are to be uploaded to the JCDecaux Digital Vision’s FTP server: ftp://ftp.jcdecaux.com.hk/

  • For enquiries regarding specifications / scheduling / delivery details and deadlines / login name and password of FTP server / full censorship / file submission / failure report, contact :

    • Mr Keith Chan, Senior Traffic Coordinator of JCDecaux Digital Vision.

    • Telephone No.: 3960 3322 (Office Hours)/ 9269 3099 (Non-office Hours)

    • Email Address : keith.chan@jcdecaux.com.hk


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Material Submission

  • All materials are subject to approval of TELA censorship and MTR Corporation Limited

  • JCDecaux Digital Vision will provide dedicated FTP server ftp://ftp.jcdecaux.com.hk with login details for materials upload

  • Commencement : every Tuesday



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One Stop Service Solution

  • “One Stop Service Solution” aims to help shorten clients’ production lead time

  • Offers creative recommendation, storyboard design, production and up to media files (static & video) based on the source materials provided by the client/creative agency

  • Provides on-site checking to ensure the quality of the media files

  • Contact Staff:

Jeff Man

Direct Line: 2862 7293

Jeff.man@jcdecaux.com.hk

Jeff Chan

Direct Line :2862 7266

Jeff.chan@jcdecaux.com.hk


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