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Supply Chain & Channel Management Learning Objective: Give Participants Meaningful Experience Integrating demand and supply activities across firms Developing business to business relationships Working with and managing a supply chain/channel Developing insight into

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Supply chain channel management l.jpg

Supply Chain&Channel Management


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Learning Objective: Give Participants Meaningful Experience

  • Integrating demand and supply activities across firms

  • Developing business to business relationships

  • Working with and managing a supply chain/channel

  • Developing insight into

    • Selling - Purchasing

    • Negotiating Business Deals - Managing Conflict

    • Cultivating Trust - Using Power

    • Managing Dependence - Applying Influence

    • Delivering Service Quality - Dealing with Ethical Issues


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Game Scenario

Each firm can choose to be either a

reseller or a supplier.


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Resellers Can Setup 3 Regional Web Centers for e-Commerce, and/or 12 International Sales Offices


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Suppliers Can Setup a Factory in Any of Three Locations and/or 12 International Sales Offices


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Suppliers and Resellers Have Specialized Functions and Must Work Together to Satisfy the Market

Reseller

Supplier

Market Research

Capacity Investments

Production Scheduling

Lean Manufacturing

Quality Control

Financial Management

Market Research

Marketing (brand, price

advertising)

Sales Channel (web, offices)

Sales Force Management

Financial Management

Negotiations

Quantities &

Prices

Shipping Options

Supply Chain

Improvements

Special Payments


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Channel Relations Are Free To Form and Dissolve Work Together to Satisfy the Market

Suppliers

Resellers

1

1

End Users

2

2

3

3

n

n


The complete presentation is available to registered instructors l.jpg
The complete Work Together to Satisfy the Marketpresentationis available toregistered instructors.


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