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Putting sailing in the picture. LIVE!. How to raise profile and awareness. Television, dominating media (impact and economics ) New Media the fastest growing media no prime time reaches kids and youth. Live and Online is king Think ‘Event’ – not ‘Regatta’

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Putting sailing in the picture

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Putting sailing in the picture l.jpg

Putting sailing in the picture

LIVE!


How to raise profile and awareness l.jpg

How to raise profile and awareness

  • Television,

    • dominating media (impact and economics)

  • New Media

    • the fastest growing media

    • no prime time

    • reaches kids and youth.

  • Live and Online is king

    • Think ‘Event’ – not ‘Regatta’

    • Attract attention using new technology


Essentials for making a succesful event l.jpg

Essentials for making a succesful event

  • Spectators are important

  • Live web-casts to spectators

  • Unveiling the decisive moments

  • Enough information to understand the basics

  • Easy access

  • Always available on new media

  • New World: Interactivity


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Live tracking – in rapid development

The ”latest” Generation

- Tailor made systems for sailing

- improved graphics and animation/simulation

- on-the-fly calculations of rankings

- matured technology (minimal data loss, high-

precision)

- tracking of large fleets (>200) in several classes

- improved press and media services

- web-integration with sound and picture

- predictive calculations on every boat

- linking to background info (ISAF-database)

- web-spectator interactivity


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An example to learn from

  • Case, Orienteering, before

  • Spectator hostile

  • Difficult to ’understand’

  • Difficult to unveil the decisive moments

  • Low profile in the public

  • Low media-interest

  • How Live-tracking is changing Orienteering

  • Inside the view of spectators, Arena-production and

  • web

  • The decisive moments brought live to the spectators

  • Live TV and web-casts from high profile events

  • - Better understanding by ’outsiders’, higher profile


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The breakthrough in sailing

  • CASE, Volvo Youth Sailing, ISAF World Championship, Aarhus DK 2008

  • -185 participating boats, 7 boat classes

  • -3 courses with different course layouts

  • -97 races, including practice races

  • - 2 sec sampling frequency on all boats

  • All races Live-tracked , less than 1% data/position loss

  • Usage

  • 26.000 opened web-tracking-sessions during the week

  • Average viewing time 16,5 minutes pr session

  • = app. 10 months of exposure (to attractive segment)

  • = Commercial value!


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Live tracking in Sailing – state of the art

CASE, Volvo Youth Sailing, ISAF World Championship, Aarhus DK, 2008


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Making viewers happy

CASE, Volvo Youth Sailing, ISAF World Championship, Aarhus DK, 2008

Debbie McNeill 08:26

This is so awesome to watch, I have never seen anything like this before.

It has apparently been tried in South Africa on keel boats, but never on

dinghies. It is so exciting and makes you feel part of the regatta. My son

does not seem so far from home he is only a click away. The replays are

a very good training tool as it is a bird eye view, which adds a new

perspective to teaching. Excellent allround. Well done

Kevin Robertson 11:01

This is an amazing site. The only issue I have is that I stay up all night

watching the racing.It is the best thing to happen to sailing since NZ won

the Americas cup. My wife is away at the moment so I can sit in bed and

watch all the races. If she was home I would have to be a good boy go to

sleep and watch the replays in the morning which is never as good as

watching live. Well done.


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Making more viewers happy

Andre 13:04

I must admit this site is truly fantastic. The simple yet completely adequate

graphics and intuitive interface are superb. I am a laser coach and this

post race information would be hugely valuable to analyse the tactical

options taken.

Fredrik Strange 20:37

I\'m watching the races on a daily basis from a Mark Boat, - I really think that

this tracking solution is VERY interesting.

Hariet 05:46

I LOVE IT. Zoom in, speed up, slow down replay... a start gun signal would

be a great addition. Great for the folks at home to see the action as it happens.

Beats waiting for the results to be posted. Excellent training tool.


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Different sports – same challenge

  • Outside but – with live tracking - inside the view of the spectator

  • Marathon

  • Cross Country Skiing

  • Adventure racing and multi sport

  • Orienteering

  • Rowing, Canoe and Kayak – long distance formats

  • Cycling

  • Other sports covering large areas

  • Jens Cornelius Knudsen, Head Producer, TV2 Norway"The use of live tracking as a production tool during the Nordic Orienteering Championships was a key factor in TV2’s decision to engage in the production of orienteering. Tracking contributed to raising the quality of the production by giving the viewers a good overview of the route choices of the runners.”


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A way to make money

  • CASE, Orienteering, ’Tio-Mila’ relay event Sweden, 2008

  • Big screen arena production (8000 participants and spectators)

  • Full TV-production setup

  • Live video-camera input from 6 cameras

  • On the fly graphics production

  • Live tracking of 20 favourite teams throughout the relay

  • Professional arena commentary and expert commentary

  • Web-cast of big screen production, Pay-per-View, micro-payments

  • 3622 paying viewers

  • Fee appr: 6,50 Euro (low prizing strategy)

  • in the first attempt


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One technology – a world of opportunities

  • Presentation platforms – the center of attention

  • - Web, with possible integration of commentry, video, community

  • - TV-graphic input

  • - Arena production

  • 3'rd party presentation platforms

  • Spectators

  • - Webcast, edited/unedited

  • - On-site arena production, big screen, live commentary, arena build-up!

  • - TV, tracking integration with TV-production, real-time or post-edited

  • Attracts viewers – and therefore sponsors - excellent sponsor platform

  • Regatta or Club sponsors

  • The industry

  • Attracting sponsors who want to capitalise on the values of sailing.


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Many benefits for the organizer

Race-management

  • Race Committee

  • - Online confirmation of course layout/sailmark placing

  • - Placing of replacement marks

  • - Online surveillance of development of race and of individual boats

  • Calculation of mark rounding times, finish order and times, starts, statistics

  • Jury

  • Post-evaluation of incidents

  • Press & Media

  • Better and more qualified service

  • Expert tools and predictions

  • direct linking to sailor merits


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Successes made

  • World Match Racing Tour, Danish Open 2007+2008

  • VOLVO Youth Sailing ISAF World Championship 2008

  • TORM Yngling Worlds 2008

  • FARR40 Worlds 2007

  • World Military Championships 2008

  • European Youth Championships Yngling 2008

  • Danish Championships, 49’er, 29’er, RSX, Yngling 2008

  • Marblehead Trophy 2008

  • VOLVO Ocean Race 2008-2009


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NEXT STEP!

Create a new ISAF product, to increase the profile of our sport and create value for sponsors.

Improve the profile of our sport

Live web-casts to spectators

Unveiling the decisive moments

Enough information to understand the basics

Always available on new media/ interactivity/press-info

Create sponsor income

ISAF

WEB-SAIL

ISAF

HOMEPAGE

ISAF

SAILOR


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