1911-The Coca-Cola Connection. What does the Coca-Cola company have to do with the beginning of a relationship between psychology and business?Harry
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1. Psychology Applied to Business
3. First Areas of Interest Social changes made Applied Psychology very appealing
Immigration, industrialization, growth of cities
Psychology entering business shifted the focus of attention
4. Old focus New large corporations created management problems
Getting cheap materials
Keeping labor costs down
5. -1920s-New Focus Attention shifted toward the worker
6. Toward a New Psychology of Business Hugo Munsterberg
Not the first to be interested in psychology and business
Earlier efforts have to do with testing, advertising, etc.
Wrote “Psychology and Industrial Efficiency”
Focused on the promise of psychology to fulfill greater efficiency
7. What can Psychology offer? More effective advertising
Better trained workers
Improved management techniques
Better performing workers
Higher quality output
A more scientific approach to all of this!
8. 1920s and 1930s – a more Psychological approach Frederick Winslow Taylor’s scientific management
Frank Gilbreath (and Lillian) – engineer who used photography to help improve efficiency
9. The Down Side Workers and labor groups didn’t greet this with total enthusiasm
Quacks like Dr. Katherine Blackford gave psychologists a bad name with pseudo-scientific approaches like
“character analysis systems”
10. After World War II Industrial psychology had focused on the individual level (changing one worker or a department
There was growing awareness that a much broader approach was needed
Industrial/Organizational psychology was born!
APA Division 14 – Industrial Psychology
11. Personnel Types vs. Organizational Types Personnel types
Matching people to jobs
Overall working conditions