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Leadership is 90% Communication

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This is a slimmed-down version of my presentation at ASCL conference, removing some images and internal school documents. If you have any questions about it, please contact me. [email protected] Leadership is 90% Communication. Geoff Barton.

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slide1

This is a slimmed-down version of my presentation at ASCL conference, removing some images and internal school documents. If you have any questions about it, please contact me.

[email protected]

leadership is 90 communication

Leadership is 90% Communication

Geoff Barton

Download this presentation at www.geoffbarton.co.uk

(Teacher Resources 70)

leadership is 90 communication3

Leadership is 90% Communication

Discuss.

Download this presentation at www.geoffbarton.co.uk

(Teacher Resources 69)

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Communication beyond school

Communication within school

Essential ingredients of good writing

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1

  • Keep it brief. Aim for one side of A4. If you must write more, provide a summary box of key points
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2

  • See everything from your readers’ viewpoint: what will help them to absorb your ideas as efficiently as possible?
  • Eg bold, boxes, bullet-points, spacing, sub-headings
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3

  • Think ‘readability’ for all audiences – especially pupils and parents
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4

Think ‘short’ and ‘long’ sentences

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2 sentences:

Seven of the 33 buildings in St James’s Square, in the heart of one of the most expensive parts of the West End, display For Sale or To Let signs. The sight of some of the capital’s most exclusive business addresses languishing empty – when not long ago they were snapped up as corporate headquarters – brings home the impact of the recession as financial controllers cut costs by letting out spare space vacated by staff who have been made redundant or exiled to less costly locations.

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6 sentences:

St James’s Square is in the heart of the West End. Seven of the 33 buildings in display For Sale or To Let signs. Some of the capital’s most exclusive business addresses languish empty, when not long ago they were snapped up as corporate headquarters. This brings home the impact of the recession. Financial controllers have cut costs by letting out spare space. This includes moving staff to less costly locations.

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5

Use connectives to signal the direction of your ideas.

On the other hand

Despite this

However

Also

Although

As

Therefore

In contrast

In summary

In addition

For example

Similarly

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A different approach is … hghg hghg hghgh ghgh ghgh ghghg hgh ghgh ghgh ghg hghgh g

Hghg, however, hghg hghgh ghgh ghgh ghghg hgh ghgh ghgh ghg hghgh

Hghg, finally …. hghg hghg hghgh ghgh ghgh ghghg hgh ghgh ghgh ghg hghgh g

slide23

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Another strong idea is … hghg hghg hghgh ghgh ghgh ghghg hgh ghgh ghgh ghg hghgh g

It could also be argued …. hghg hghg hghgh ghgh ghgh ghghg hgh ghgh ghgh ghg hghgh g

A different approach is … hghg hghg hghgh ghgh ghgh ghghg hgh ghgh ghgh ghg hghgh g

Hghg, however, hghg hghgh ghgh ghgh ghghg hgh ghgh ghgh ghg hghgh

Hghg, finally …. hghg hghg hghgh ghgh ghgh ghghg hgh ghgh ghgh ghg hghgh g

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6

  • Be clear about punctuation:
      • Full stops to signal the end of a sentence
      • Commas to separate items in a list or create islands of words
      • Dashes – in pairs – to create emphasis
      • Colons: signal something to follow
      • Semi-colons allow you to link related ideas; they add balance to a sentence
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7

  • Avoid clichés (ready-made phrases)
      • Come on stream (get under way / start)
      • A hands-on approach (practical)
      • The jury is still out (is not yet decided)
      • Meet with (meet)
      • Put in place (prepare)
      • Take on board (accept)
      • User-friendly (easy to use)
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8

Avoid unnecessary repetition (tautology):

  • Absolute certainty (certainty)
  • Added bonus (bonus)
  • Added extra (extra)
  • Quite distinct (distinct)
  • End result (result)
  • Past history (history)
  • Really excellent (excellent)
  • Revert back (return)
  • Moment in time (currently)
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Communication within school

Use “we” and “our” not “I” and “my”

Know and keep restating key messages with emotive vocabulary (“powerful, terrific, astonishing”)

Redundancy matters

Never underestimate the power of an announcement for creating momentum

It’s not just about words: it’s also values – think images, signs and plants

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A Note on Death-by-PowerPoint

Simple backgrounds (eg white on black)

Minimal text

Words to reinforce your key message exactly

Tell stories through images, never clip-art

Watch Steve Jobs

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Shaping the Media Agenda

Have a website that changes, preferably daily

Have a newsletter that includes comment

Send newsletters routinely to all media organisations

Follow those organisations on Twitter

Give a 60-minute guaranteed comment on any education story

leadership is 90 communication52

Leadership is 90% Communication

Geoff Barton

Download this presentation at www.geoffbarton.co.uk

(Teacher Resources 70)

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