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Computers & Peripherals:

Household Ownership/Use At Work

Magazines offer a high concentration of the truly tech-savvy, who are more likely than the average U.S. adult to use a wide variety of computer products. Additionally, users of Handheld/Palmheld PCs, Laptop/Notebook PCs, Computer DVD Players and Laser Printers are also less likely to be TV viewers.

Source: MRI Fall 2001


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