Computers & Peripherals: Household Ownership/Use At Work.
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Household Ownership/Use At Work
Magazines offer a high concentration of the truly tech-savvy, who are more likely than the average U.S. adult to use a wide variety of computer products. Additionally, users of Handheld/Palmheld PCs, Laptop/Notebook PCs, Computer DVD Players and Laser Printers are also less likely to be TV viewers.
Source: MRI Fall 2001