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Communication Skills Delivering Great Public Remarks . Mark Webster, Manager of Strategic Communications Emerson Human Capital Consulting. M W. Agenda Recap (5 minutes) In our last session, you created a message. You then used your message in a 30 seconds elevator speech.

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Communication Skills Delivering Great Public Remarks

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Communication skills delivering great public remarks l.jpg

Communication Skills Delivering Great Public Remarks

Mark Webster, Manager of Strategic Communications

Emerson Human Capital Consulting


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MW

Agenda

  • Recap (5 minutes)

    • In our last session, you created a message.

    • You then used your message in a 30 seconds elevator speech.

    • This session will focus on improving how you deliver public remarks.

  • Preparing to Give Remarks (10 minutes)

    • Exercise (10 minutes)

  • Using Appropriate Gestures (5 minutes)

    • Exercise (15 minutes)

  • Understanding Your Voice (5 minutes)

  • Putting it All Together

    • Exercise (30 minutes)

  • Wrap up (5 minutes)


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Public Speaking – Before You Start

  • Know your audience.

  • Understand what their demographics are, how much they support you and what their level of education is.

  • Know the occasion, including the venue or time of day.

  • Know the room if you can.

  • Play to the audience and room, as long as it fits you and your message.

  • Decide whether or not you will use visual aids and then use them with caution.

  • Always write, but seldom read a speech.


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Writing Remarks

  • Use lots of white space, big borders and double space.

  • End each page with a complete thought.

  • Underline, bold and highlight key thoughts.

  • Use short sentences, short words and then mix in long ones.

  • Watch out for alliteration and plosive words.

  • Sound out difficult to pronounce names of people and places.

  • Put remarks in an outline or notes, sprinkled with message.

  • Start by telling people what you are going to say, then tell them; close by re-telling them.


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Tips On Public Speaking

  • Write for the ear, deliver for the eye.

  • Paint a picture & tell a story.

  • Use active voice and avoid passive language.

  • Use themes & imagery and then repeat them.

  • Keep it simple & on-message.

  • Use humor, but with caution.

  • Use facts, but sparingly – the ones from your message!

  • Involve your audience.

  • Use quotes to open or close.

  • How you begin/end is key.

  • Prepare for difficulty (technical glitches, unfair questions).


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Exercise #1 - Preparing

  • Take an index card.

  • Draft an outline of your speech.

  • Choose to write one paragraph – either an introduction, conclusion.

  • Describe your organization, your candidacy or your passion.

  • Use your message.

  • Highlight a few key points or things you want to stress.

  • Spend 10 minutes on this exercise.


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Non-Verbal Tips

  • Your Gestures are vital

    • Practice in front of a mirror.

    • Point out you/me

    • Discuss the past/future

    • Highlight 2/3 points

    • Being stiff is bad, conducting an orchestra or landing a plan is silly.

  • Good Posture is important

    • Stand tall - keep feet shoulder length apart.

    • Do not rock.

    • Watch out for distracting habits.

  • Make controlled eye contact

    • 2 or 3 seconds per person.

    • Bring your audience to you.


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More speaking tips

  • Your speech begins the moment you arrive, you are already the audience focus.

  • Watch your listeners, they will tell you how you are doing, whether you need to hurry up, slow down or quit.

  • Ask for audience feedback and solicit questions.

  • Always include someone to recognize in the crowd in your speech.

  • All of these impact your gestures & eye contact.


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Exercise #2 - Gestures

  • Pick out a gesture and get ready to silently share it with the class. Choose one I just shared or use one of your own.

  • Take 2 minutes to practice.

  • Look at your index card. What are the parts of your remarks that lend themselves to a gesture?

    • Past & future ?

    • You and me ?

    • X number of something?

  • Share with the class – silently.


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Your Voice

  • Your voice is the best tool you have.

  • Listeners like enthusiasm & energy, but not too much.

  • Articulate carefully & slow down to control your nervousness.

  • Audiences also like lower pitched voices, not high pitched ones.

  • Vary delivery rate

    • Mix long & short sentences.

    • Vary tone/volume

    • Slow down, pause.

    • Don’t be afraid to be silent.


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Using Your Voice

  • Remember your remarks and to mix long and short sentences.

  • Speak at a low, even pitch.

  • Then vary your delivery rate.

  • Avoid going to fast or slow.

  • The eyes have it!

  • Use gestures.

  • Incorporate other tips.

    • Recognize someone.

    • Solicit questions.

    • Ask for feedback.

    • Use third-party validation.

    • Open or close with a quote.


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Before speaking

  • Rehearse – with friends or tape yourself if you have time.

  • Control the noise & temp. of the room if possible.

  • Dress for the occasion.

    • Appropriate

    • Comfortable

  • Bring a copy of your remarks.

  • Eat/drink with caution.

  • Have water handy.

  • Breath deeply, try to relax.

  • Understand that stage fright is normal.

  • Control and prepare for nervousness.


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Exercise #3 – Speaking

  • Review your index card.

  • Remember your gesture.

  • Prepare to give a short speech – your introduction, your conclusion or one story.

  • Take 5 minutes to prepare.

  • Give us a one minute speech putting everything you learned today together.


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Wrap Up

“ The single biggest problem in communication is the illusion it has taken place.”

George Bernard Shaw

  • Recognize that voters, the media, donors and others have much on their plate. They are not paying attention.

  • Understand your job is to get their attention. Run a scientific campaign, that is still from your heart.

  • Tell your story.

  • Figure out your target audience.

  • Find the right message.

  • Insert that message in everything you communicate.

  • Give public remarks that are brief, personal and warm.


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Appendix


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Media Interviews

  • Like public speaking, on a smaller scale, adjust accordingly.

  • Think of the viewer/listener/reader.

  • Newspaper interview:

    • Never go off the record.

    • Have your quotes read back.

    • Avoid cell phones if you can.

  • Radio interview:

    • Never from cell phone.

    • Never while distracted.

    • Try to repeat the question.

    • Answer questions with message.


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TV Interviews

  • Think of the viewer/listener.

  • Where are they? What time is it? Relate to them.

  • How you dress is vital.

  • Get out of your office. Location, location, location.

  • Suggest an on message visual.

  • Use short sentences for clips.

  • Avoid jargon.

  • Answer questions with your message.

  • Smile moderately

  • Articulate carefully and be slightly energetic.


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