The Marketing Environment

The Marketing Environment PowerPoint PPT Presentation


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2. Road Map: Previewing the Concepts. Describe the environmental forces that affect the company's ability to serve its customers.Explain how changes in the demographic and economic environments affect marketing decisions.Identify the major trends in the firm's natural and technological environments.Explain the key changes in the political and cultural environments.Discuss how companies can react to the marketing environment..

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The Marketing Environment

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