Sports Blog Lifestyle. WHAT IS YARDBARKER?. We are the largest network of sports blogs, reaching 10mm unique users monthly. We deliver a targeted . demo of die-hard sports fans via 600 fan blogs and 100 athlete blogs. WHY WORK WITH US?.
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Sports Blog Lifestyle
WHAT IS YARDBARKER?
We are the largest network of sports blogs, reaching 10mm unique users monthly. We deliver a targeted
demo of die-hard sports fans via 600 fan blogs and 100 athlete blogs.
WHY WORK WITH US?
Yardbarker.com is the hub and lifeline of our community. Our platform provides advertisers with an avenue to interact with our blogging partners to reach an elusive set of 10 million die-hard sports fans
AUDIENCE & OVERVIEW
*comScore May 2009
**Google Analytics May 2009
HOW IT WORKS
Don Julio was looking to reach consumers in “going out” mode – pre Happy Hour. Yardbarker created a ‘Don Julio Happy Hour Post Of The Day’ that was published every Thursday and Friday at 4pm. The post was written by Yardbarker editors and featured a topic that gave guys a hot topic to discuss at Happy Hour.
2K Sports wanted to integrate their game directly into a conversation athletes were having with fans. We created ‘Oden’s Outlet Pass’, a contest where Greg Oden asked users about college hoops and chose winners to receive a copy of the game.
Yardbarker “smoked the other sports sites in terms of CTR” and “incorporated Greg directly into the ad buy… it clearly makes the overall numbers more compelling” - Mark Goodrich, Marketing Director, 2K Sports
Yardbarker bloggers have dedicated audiences who are actively engaged in their content. Place your brand within content through live blogs, sponsored posts, and event coverage.
Over the course of 3 days leading up to the release of the Iron Man DVD, Yardbarker worked with Paramount Pictures and held ‘open caption’ contests giving users a chance to win a copy of the DVD. We received hundreds of entries and handed out 25 DVD’s courtesy of Paramount.
Get your message in front of the right audience and aligned with the right content. Targeted ad rotations across categories such as NFL, MLB, NBA, NHL, MMA, Fantasy and more.
Geo-targeting, Time of Day, Browser, OS, and Connection Speed.
Yardbarker Widgets are the ultimate tool for our audience to stay on top of the hottest stories of the day. Advertisers can reach this audience via ad units or directly within the content area.
Yardbarker bloggers’ articles are consistently picked up by the mainstream media outlets.
Content syndication deal with FOX Sports
Strategic partnership with VERSUS on their new original series, Fanarchy