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NASDAQ: FLWS

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NASDAQ: FLWS

3906


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Safe-Harbor Statement

Special Note Regarding Forward-Looking Statements:

A number of statements contained in this presentation are forward-looking within the meaning of the Private Securities Litigation Reform Act of 1995. These statements involve risks and uncertainties that could cause actual results to differ materially from those expressed or implied in the applicable statements. For a detailed description of these risk factors, please refer to the Company’s Securities and Exchange Commission filings including the Company’s Annual Report on form 10-K and quarterly reports on form 10Q. The Company expressly disclaims any intent or obligation to update any of the forward looking statements included in this presentation.


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Mission Statement

1-800-FLOWERS.COM, Inc. will become the

leading provider of thoughtful gifts, helping

our customers connect with the important

people in their lives. We will continue to build

on the trusted relationships with our

customers by providing them with ease of

access, tasteful and appropriate gifts and

superior service.


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Setting FLWS Apart

  • A specialty-retail business model featuring:

    • Leadership position in consumer floral category

    • Growing B2B florist business opportunity

    • Growing Food, Wine and Gift Basket business

    • Two-and-a-half strong revenue quarters

  • A unique collection of leveragable assets:

    • Powerful “lead” brand and growing collection of gift brands

    • Growing database of > 15 Million customers

    • Hybrid fulfillment system with same-day, next-day, any-day delivery capabilities


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Your Florist of ChoiceSM


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Customer Relationship Development Path

Specialty

Brands

“Products and services for

all of our customers’

celebratory occasions”

The Popcorn Factory

Cheryl & Co.

1-800-Baskets

Ambrosia/ WTN

Plow & Hearth

HearthSong

Magic Cabin

Florist

Many More

Local Floral

Gift Occasions

Long

Distance

Flowers

<$2B

>$7B

>$80B

(Addressable market size)


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Shared-Services Platform

IT

Fulfillment

Service Centers

Finance

Legal

Facilities Mgmt

HR, PMO

Interactive Marketing

BGS

BRAND

MERCHANDISING

Product

Development

Sourcing

Inventory

Packaging

Design

BRAND

MARKETING

Advertising/ PR

Customer:

Development

Acquisition

Retention

Frequency

…………………......


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“Hybrid” Distribution System

“Basketnet”

“Greenhouselink”


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Best value proposition

Floral category brand leader with largest directable order volume

Smaller, selective network with highest quality requirements

Member Services

Florist directory

Credit card clearing

Floral selection guide

Bloomnet Technologies

Bloomlink™ extraNet communication system

24X7 telephone answering

Website hosting

POS

PurchaseNet™

Competitive Landscape:

FTD and Teleflora= mature “duopoly”


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Competitive Growth Opportunity Analysis

Harry &

David

FLWS

FTD

Teleflora

PRVD

High Spend

Slowing

No Consumer

Brand

Limited

Niche

10%

Limited

Offering

No Traction

Consumer

Floral

Mature

Declining

Mature

Slowing

Anti-

Florist

Model

X

B2B Florist

Not

Applicable

X

$

15%

Weak

Offering

No Growth

Small Base

Low GPM%

Mature

Slow

Low

GPM%

Food, Wine &

Gift Baskets


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Growing Revenues

($ millions)

*

*

(*analysts' consensus estimates)


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FY08 Operating Targets

  • Gross Profit Margin44%-45%

  • Sales & Marketing27%-29%

  • G&A + Technology 7%

  • D&A 2%

  • Operating Margin = 8%

  • Annual Free Cash Flow >$30M


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Positive Financial Outlook

  • Double-digit revenue growth

  • Internet increasing as % of revenues

  • Increasing gross profit margin

  • Improving operating expense ratio

  • Strong balance sheet – growing cash

    • Organic and Acquisition Growth Opportunities

    • Stock Repurchase Program


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Positive Customer Trends

  • Cost Efficient Customer Acquisition

    • > 3 million per yr. @ CAC = < $20.00

  • Increasing Repeat Rates

    • ≈ 50% annually and growing

  • Increasing % Coming To Us Online

    • Reduced order handling costs

    • “e-Relationship” opportunity

  • Increasing Gift Occasions

    • Growing “local” floral gift business

    • Growing Specialty Brands gift purchases


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Contact:

Joseph Pititto, VP Investor Relations

1-(516)-237-6131

E-mail: [email protected]

3906


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