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Terri Fargo Jonathan Scharffenberg Sally Arizaga Ramon Perez Christian Machado

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Mission - PowerPoint PPT Presentation


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Terri Fargo Jonathan Scharffenberg Sally Arizaga Ramon Perez Christian Machado. Gold Compass Travel Travel. In the right direction. Mission.

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terri fargo jonathan scharffenberg sally arizaga ramon perez christian machado
Terri Fargo

Jonathan Scharffenberg

Sally Arizaga

Ramon Perez

Christian Machado

Gold Compass Travel

Travel. In the right direction.

mission
Mission

Provide customers with a unique and personalized vacation planning experience in a manner that reflects our passion for travel and commitment to superior customer service.

vision
Vision

Our vision is to facilitate the creation of positive life experiencesthrough travel.

concept
Concept
  • Luxury Vacation Planning Specialists
  • Customer Value Through
    • “Above and Beyond” Service
      • Customer Database
      • Destination Packets
      • Vacation Debriefing
      • Seminars
concept23
Concept
  • Convenient Access
    • Store Location
    • Web site
    • “House Calls”
organization and management
Organization and Management
  • General Partner and Manager
    • Terri Fargo
  • Limited Partner and Agents
    • Sally Arizaga
    • Christian Machado
    • Ramon Perez
    • Jon Scharffenberg
  • Augmented by Advisory Board
industry
Industry
  • Industry Overview
    • Travel Agencies: SIC 4724 & NAICS 561510
    • Travel & Tourism- 3rd Largest Retail Industry
    • Overall Travel Expenditures $679.4 billion in 2006
industry26
Industry
  • Industry Characteristics & Trends
    • Mature and growing at 2.9%
    • Consolidation of Industry
    • Declining Commissions = Service Fees
  • Industry Competitors
    • Online (Expedia and Priceline.com)
    • Local Markets
market
Market
  • 44% Increase in Millionaire Households Since 2003
  • Increased Luxury Consumer Spending in 2006
    • 3.8% of income
    • $56,000 estimated in 2006
target market
Target Market
  • Individuals Age 30-50
  • College Educated
  • Married
  • Three Categories
    • Near Affluent
    • Affluent
    • Super-Affluent
  • Highest Mean Income: El Dorado County & Placer County
customer profile
Customer Profile
  • Affluent Traveler
    • Less likely to book online
    • Want convenience
    • Want to be “educated”
customer profile33
Customer Profile
  • Seek Experience Rather Than Material Goods
    • Enjoyment & pleasure
    • Quality of life
      • Relaxation & stress relief
      • “Making memories”
    • 6 trips per year
    • Almost $26,000 on travel
sales forecast
Sales Forecast
  • National Market
    • 33,000 establishments
    • $59.5 billion
  • State Market
    • 5,785 establishments
    • $7 billion
sales forecast35
Sales Forecast
  • Local Market
    • 223 establishments
    • $196.4 million
    • .45% penetration
    • $900,000 in revenue
  • Gold Compass Travel
    • .15% penetration 1st year
    • $288,708 in revenue
start up capital
Start-Up Capital
  • Owner Injection
    • General Partner - $500
    • Limited Partners - $7,000 each
    • Total = $28,500
  • Loans
    • $55,000 the 1st year
    • 1st year only interest payments
    • 2nd year start paying the principal on the loan
credit financing
Credit Financing
  • $200,000 Line of Credit
  • Amortized over 30 years at 8.25% interest with a balloon after 6 years
use of funds
Use of Funds
  • Rent & Tenant Improvements
    • Tenant improvements $7,800
    • Rent $16,000
  • Salaries
    • $80,000
  • Technology
    • $6,110
use of funds39
Use of Funds
  • Marketing
    • $28,565
  • Licenses & Certificates
    • $5,355
revenue and net income
Revenue

Year 1= $288,708

Year 2= $363,525

Year 3= $398,865

Year 4 = $430,776

Year 5 = $465,238

Net Income

Year 1= $18,580

Year 2= $91,754

Year 3= $107,731

Year 4 = $117,109

Year 5 = $135,583

Revenue and Net Income
total assets
Total Assets
  • Year 1 = $135,849
  • Year 2 = $253,727
  • Year 3 = $368,605
  • Year 4 = $496,774
  • Year 5 = $642,538
profitability
Profitability
  • 5 Year Annual Average
    • Return on Investment = 80%
    • Gross Profit Margin = 90%
    • Net Profit Margin = 23%
allocation of profits and losses
General Partner

Terri Fargo

30% equity position

Limited Partners

Christian, Jon, Ramon, Sally

17.5% equity position each = 70%

Allocation of Profits and Losses
exit strategy
Exit Strategy
  • Remain in business
  • Alternative:
    • Sell at the end of year five
      • No less than balance sheet value of $642,538
      • DCF Valuation of expected cash flows
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