An Introduction to Geographic Information Technologies Applications. Today’s Business Climate (a review of what you already know!). Global competition Niche markets Customer relationships Targeting customers Technological Advances The Internet & other media will create new virtual markets
Download Policy: Content on the Website is provided to you AS IS for your information and personal use and may not be sold / licensed / shared on other websites without getting consent from its author.While downloading, if for some reason you are not able to download a presentation, the publisher may have deleted the file from their server.
"Companies … can do more than use information systems to sense the needs of their customers. They can also use technology to respond to customers by creating service experiences for them." Regis McKenna, "Real-Time Marketing," Harvard Business Review, July-August, 1995; p. 90