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Activities of Japan Research Office Harvard Business School

Activities of Japan Research Office Harvard Business School. Academic Association for Organizational Science December 9, 2004 Harvard Business School Japan Research Office Masako Egawa. Global Initiative. Objectives

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Activities of Japan Research Office Harvard Business School

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  1. Activities of Japan Research OfficeHarvard Business School Academic Association for Organizational Science December 9, 2004 Harvard Business School Japan Research Office Masako Egawa

  2. Global Initiative Objectives 　 To create and disseminate international intellectual capital and to ensure HBS is the preeminent source of new, high impact insights on management issues of importance to business leaders throughout the world • Research centers: support faculty research and teaching materials development • Strengthen times with local companies, universities and government • Contribution to the local community HBS faculty researching/teaching in 40 countries around the world

  3. International Research Centers Tokyo 2002 Paris 2001 Buenos Aires 2000 Hong Kong 1998 Mumbai 2005

  4. Japan Research Office History January 2002 Commenced operations September 2002 Moved to Marunouchi Building December 2002 Inaugural Event (keynote speech by Mike Porter) Activities Research and case development on companies operating in Japan Create and disseminate international intellectual capital Build constructive relationship with business, universities and government

  5. Japan Research OfficeHP: http://www.hbs.edu/global/japan-japanese.html HBS>Faculty & Research>Research Support>Global Support>Research Centers

  6. Research Projects • Foreign direct investment into China and India　 （G） • Corporate governance of Japanese companies • Overseas expansion of Japanese banks　（G） • FTA（Free Trade Agreement） • Arbitrage activities in the Japanese stock market • Survival of the Fittest （published in 2003） （G）Part of global research projects

  7. Summary of JRO’s Activities Number of Visits Faculty: 53 (representing 35 faculty members) Staff: 21 (representing 19 staff members) Number of Case Projects Completed 20 On-going 　　 13

  8. Completed Cases (examples) NTTDoCoMo：　Marketing i-mode (Marketing) Orix K.K.: Incentives in Japan (Negotiation, Organizations and Markets) Kikkoman: Consumer Focused Innovation (Marketing) 7-Eleven, Inc. (Marketing) The Continuing Transformation of Asahi Glass: Implementing EVA (Finance) Making China Beautiful: Shiseido and the China Market (Management History) Nissan Motors Co., Ltd. – 2002 (General Management) Investing in Japan (Finance) Peace Winds Japan (NPO, Marketing) Transforming Matsui Securities (Entrepreneurial Management) Transforming Mitsubishi Corporation (General Management) Yamato Transport: Valuing and Pricing Network Services (Strategy) Rakuten (IT, Entrepreneurial Management)

  9. Making China Beatiful: Shiseido and China Market • Geoffrey Jones is writing a book on internationalization of cosmetics industry, interviewing major cosmetics companies such as Unilever and L’Oreal • Shiseido case was developed for a second year course on history of capitalism • Conducted interviews in Japan and China • Case focuses on Shiseido’s success in China as well as future challenges • Its Aupres brand has the largest share in over 90% of Chinese department stores

  10. Yamato Transport • Tarun Khanna, Felix Oberholzer (Strategy）developed the case for FY Strategy course • Oberholzer is studying non-market strategy and developing a course on this subject. • The purpose of the case is for students to learn Buyer Value • JRO identified the case opportunity and looked for faculty members who might take interest

  11. Nissan Motor • Mike Yoshino (General Mgmt） and Egawa developed the case focusing on Nissan Revival Plan and Cross-Functional Team. 。 • Video taped the interview of Carlos Ghosn • Used in First Year Course (Organizational Behavior) and executive education programs (AMP) • Case focuses on the role of the leader and how to transform organizations

  12. Commitment to Case Method • Faculty development • Colloquium for Participants-Centered Learning　 • Dissemination of cases • Translation of cases into Japanese • Distribution of cases in Japan

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