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The Arthritis Foundation and XYZ Company. Partnering for a Cure. The Situation. Right Now: Today, 46 million people in America (that’s one out of every five adults) have arthritis.* Of these, more than two-thirds are younger than 65 years of age.*

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The Situation

Right Now:

  • Today, 46 million people in America (that’s one out of every five adults) have arthritis.*

    • Of these, more than two-thirds are younger than 65 years of age.*

  • Eight out of ten Americans either have arthritis or know someone who does†

    *Centers for Disease Control (CDC), Arthritis Prevalence Data, October 2006

    †Arthritis Foundation Awareness Study


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The Scope

Arthritis:

  • Is the most common cause of disability in the U.S.*

  • Encompasses more than 100 diseases and conditions affecting joints, the surrounding tissues, and other connective tissues

  • Has three most common forms:

    • osteoarthritis

    • rheumatoid arthritis

    • juvenile rheumatoid arthritis

  • Affects women almost twice as often as men‡

    * Centers for Disease Control (CDC), Prevalence of self-reported arthritis or chronic joint symptoms among adults—United States 2001

    ‡ Centers for Disease Control (CDC), Arthritis Prevalence Data, October 2002


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Why Should You Be Interested?

Because Americans today care about the philanthropic efforts of companies. And it impacts their buying decisions!

  • Almost 9 out of every 10 Americans -- 88% -- want to be told how companies are supporting causes†

  • 63% of Americans consider a company’s commitment to causes when making stock/mutual fund selections†

  • Further, approximately 90% of employees express a strong sense of loyalty to their company when it supports a cause*

  • Approximately 2/3 of consumers – 130 million Americans – report they will switch to a brand or retailer that supports a cause they champion*

  • Over 75% of Americans report that a company’s commitment to causes impacts what they buy and where they shop†

    †2001 Cone/Roper Corporate Citizenship Study

    *1999 Cone/Roper Cause Related Marketing Trends Report


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Why work with the Arthritis Foundation?

  • Leading healthcare organization with more than 60 years of expertise

  • Only national agency addressing all forms of arthritis and related conditions

  • Unbiased source of information

  • Provides more than $23 million annually in grants to more than 280 researchers

  • Strongly involved at the community level via widespread grass roots network

  • Driving the charge for the 46 million people with arthritis to Congress and state legislatures


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XYZ Chapter is making a difference

  • By providing exercise and self-help programs for the XXX people with arthritis in our community

  • By providing informational resources including books and brochures to the arthritis community

  • Through funds raised at Arthritis Walk, Jingle Bell Run/Walk, galas, and golf events

  • List all categories of activities your chapter is involved in, and that a company may be able to sponsor/fund



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What is the Arthritis Walk?

Nationwide walking event that raises awareness and funds to fight arthritis

… while supporting the Arthritis Foundation’s mission of improving lives through leadership in the prevention, control & cure of arthritis

The event has a “team” focus, to encourage people to motivate and inspire each other


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What is Let’s Move Together?

  • Let’s Move Together is a nationwide movement led by the Arthritis Foundation that encourages people to move to prevent or treat arthritis. You can join the movement by committing to walk in your local 2009 Arthritis Walk. But don’t stop there…move daily for better health. Start moving today: visit www.letsmovetogether.org

  • Soft-launched in 2008, Let’s Move Together launches to the general public for the first time in 2009.

  • Participants join Let’s Move Together and participate in the Arthritis Walk to raise funds needed to find a cure for arthritis.

  • Let’s Move Together is more than a change in the look and logo of the Arthritis Walk. It is an overall re-thinking of how the Arthritis Foundation interacts with the public, expanding Arthritis Walk beyond a once-a-year event in local chapters. It is also a resource for people who want to move daily to prevent and treat arthritis – both for themselves and their loved ones.


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Event Profile

  • In 2009, we anticipate over 275 event sites and more than 90,000 participants nationwide

  • The Arthritis Walk is the ideal activity for employee involvement and team building

  • The only national event focused on “total joint health” targeting women aged 32+

  • The Arthritis Walk illustrates that arthritis is NOT just an older person’s disease. It’s a very real consumer health issue that affects people of all ages, even children*

    *300,000 are children – Centers for Disease Control (CDC), Arthritis Prevalence Data, October 2002


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Event Profile

  • The event has a “team” focus, to encourage people to motivate and inspire each other

  • Each participant is asked to raise a minimum of $100 each ($1000 per team of 10 people). People raise 70% more money when fundraising as a team!

  • Individuals are also welcome to participate in the event

  • The Arthritis Walk is a positive and motivating event that helps educate people about arthritis prevention and control through a healthy and active lifestyle


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Participant Profile

  • 75% Female

  • 25% Male

  • Average Age: 32

  • 24% self-reported to have arthritis


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Event Specifics

  • ADD INFORMATION ABOUT LOCAL EVENT HERE

    • Date

    • Location

    • Time

    • Special activities taking place at the event


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Local Premier Sponsorship(chapter to customize)

  • Add local sponsorship benefits and customize based on what the sponsor may want or be looking for…


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Local Platinum Sponsorship(chapter to customize)

  • Add local sponsorship benefits and customize based on what the sponsor may want or be looking for…


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Local Gold Sponsorship(chapter to customize)

  • Add local sponsorship benefits and customize based on what the sponsor may want or be looking for…


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Custom Opportunities

Ideas for XYZ Company:

  • Arthritis Walk Let’s Move Together paper mobiles

    • Distribute mobiles at the retail level

    • Mobiles are sold for a contribution to the Arthritis Foundation

    • The customer writes his/her name on the mobile which is then displayed in the store

    • The mobiles can be displayed anywhere to create a decorative showing of your spirit of charity, giving, and support of the community and cause


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Arthritis Walk Agreement

As a representative for XXX COMPANY, my signature below indicates our agreement to the terms stated in this proposal.

________________________ _________________________

XXX COMPANY Representative Arthritis Foundation Representative

___________________ ____________________

Title Title

___________________ ____________________

Date Date


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