Pornthip Kongchun Marketing Manager Thailand Google, Inc. 25 September, 2009

1. Pornthip Kongchun Marketing Manager Thailand Google, Inc. 25 September, 2009

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3. Capture Existing Demand Generate New Demand

4. Nearly Half of Internet Users Visit Travel Sites 4

5. Search Is a Core Behavior 82% Of traffic to travel sites comes from a Google search Google Confidential and Proprietary 5

6. Travel Options Researched and Booked Travelers researched hotels online most often; over half eventually booked a hotel online 6

7. Being Findable is Key Hotels Thailand

8. Being Findable is Key

9. Being Findable is Key

10. Capture Existing Demand Generate New Demand

11. Think About The Long Tail of Travel Web Results Travel Sites Sites with Travel Content 11

12. Precision best when targeting “Moments of Relevance” Connect with Consumers When They Search Connect with Consumers When They Research and Pursue Passions Connect with Consumers When They Go Beyond Sites with Google’s Search Solutions with Google’s Content Network with Google’s Web Utilities

13. Reach Consumers In the Travel Mindset 13

14. Display and Search Work Together Trip to New Zealand 36% 26% Of consumers turned to search for more information after seeing a display ad Of marketers coordinated display buys with search marketing Source: JupiterResearch, “Search and Attribution: Maximizing ROI in a Tight Economy,” November 24, 2008. 14

15. Video Ads | Marriot

16. Go “Beyond” Basic Price Discounts Three Deals Most Appealing for 2009 Travel Price discounts for advice purchase 66% Complimentary “extras” or add-ons” 43% Reward/travel/loyalty points 42% Free 1 night stay for multi-night trip 40% Companion incentives 32% Discount for purchasing multi-component package 23% Discount on last minute travel 16% Gift cart to a partner/affiliate 15% Credit to future booking or purchase 12% Source: Source: Travel In Today’s Economy, Google & Compete, January 2009; Survey conducted December 5-11, 2008

17. Seasonal Promotions Search: Brazil Carnival Vacation Rio Carnival 2006Packages from $599Hotel, Transfers, Carnival Tktwww.infinity-tours.com • Opportunity to sell new or distressed inventory, having the price in the adtext is proven to be effective • Target Landing page specific to the promotion is critical • Metrics tracking is particularly important for Seasonal Promotions and Tactical Campaigns.Eg. Google Analytics

18. Landing Page: The Product Avoid using home pages or all-inclusive, multipurpose landing pages. Create specific landing pages for every ad and paid search category.

19. First Impressions: Users move fast • คุณมีเวลาเพียง 8 seconds ในการดึงความสนใจลูกค้า • 50%ของลูกค้าเพียงหนีออกไปหลังอ่านผ่านๆ • ลูกค้าตัดสินใจจาก • “เรามาถูกหน้าหรือไม่?” • “มีสิ่งที่เราต้องการหาอยู่หรือไม่?” • “เราควรอ่านหรือออกไปหาเว็บไซต์ใหม่?” 8 Seconds!

20. เริ่มโฆษณาด้วยเครดิตมูลค่า 2,500 บาท ติดต่อขอรับเครดิตได้ที่ Google Authorized Reseller02-540-0330 ต่อ 1301-4info@readyplanet.comwww.readyplanet.com