Mixed Martial Arts. PC Comments: I actually like the minimal approach to the first slide. Feels dark and brooding - like MMA should. What is Mixed Martial Arts.
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Mixed Martial Arts
I actually like the minimal approach to the first slide. Feels dark and brooding - like MMA should.
What is Mixed Martial Arts
A combat sport in which two competitors attempt to achieve dominance over one another by utilizing a variety of permitted martial arts techniques
Okay not sure I like this visual approach all the way through.
Definitions are good. This one is simplistic, but at least you have one.
Create a 5-year plan to make MMA a top 5 sport in the US and UK
This is getting ridiculous. Even with no images there are better ways to present these words.
Task is fine.
Measures of success while useful feel incomplete - why have you chosen these sports as the ones to beat?
Measures of Success
Surpass the NFL and FA Premier League in popularity and ratings
Where are we now?
The Ultimate Fighter on Spike TV has posted continuous rating gains in each of its 3 season. For the weekend of Superbow XL current episodes touted more viewers and a younger media age than NBA games on TNT and MLB games on ESPN
Demographic Profile During Superbowl XL Weekend
I've given up on thinking this will get better visually.
Good - an understanding of current performance, and some data to support this
But what are your conclusions? Are you going after NBA and MLB?
This is information without analysis.
Challenges / Issues
Not quite sure what you're trying to say here.
Perceived as human “cock fighting”
The sight of blood makes people uneasy
Protecting the safety of fighters
31 rules have been instituted, yet the perception of the sport is unchanged
Not sanctioned in major cities
State athletic commissions hesitate to approve “human cockfight”
Traditional media coverage
Journalist aren’t willing and informed enough to report on the sport
Some good ideas here. But I don't feel I've been given any insight before this. I'm not sure against what I should be judging these as solution – why will they work?
1. Humanize the Sport
2. Educate Newspaper Beat Writers
3. Hire Lobbyist
Integrating a Fragmented Sport
This makes a lot of sense. But doesn't feel like the big idea that's going to transform perceptions within the population at large.
The Mixed Martial Arts Federation
A Unified League
1. Ensures rules are consistent from city to province
2. Regulating the rules will accelerate sanctioning in major markets in the US and UK
3. Leagues makes regional TV deals possible
4. Leagues with extended reach are attractive to sponsors
Slide is unclear.
While there is a thought here about seasonal opportunity - you seem to be suggesting not having a profile for 7 months of the year.
Integrating a Fragmented Sport
Create A Season
Start of Season
End of Season
Again this is quite and interesting idea. But why will this help us reach our objective?
Endorse “Friendly” Matches
What is the insight behind these ideas? Why these brands?
Creating Mutually Beneficial Partnerships
Sports Performance Drinks
There is clearly a lot of thinking in this. And some great ideas that aren’t in the rest of the presentation – ‘retail store’, ‘Olympic sport’.
But throughout the whole deck I don’t feel you really demonstrate an understanding of the sport.
Promoting the Sport
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