by Ash Nallawalla. Marketing Your User Group Using Search Engines . About the Presenter. Ash Nallawalla BCom (Hons), GradDipComp Certified Google Advertising Professional 26+ years in marketing, sales, product management, writing and editing, mainly in multinational Web-economy companies
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Popularity = links:
More links are good
Links from topical pages are better, e.g. Ash’s list of PC User Groups, from APCUG, from vendor pages
Reciprocal links as not as good as one-way links, esp. From off-topic sites – don’t bother.
Links to “bad” sites are very bad
Use Google Toolbar to view PR
Don’t read too much into the rank # e.g. PR5Google PageRank (PR)
<a href=“http://www.cpcug.org”>Cleveland PC User Group</a>
Board of Directors