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Kohl’s Cares for Kids Hospital Partner Quarterly Update PowerPoint PPT Presentation


Kohl’s Cares for Kids Hospital Partner Quarterly Update. April 18, 2006. expect great things. transformationnation.com. Quarterly Update Agenda. Transformation Nation Summer Merchandise Program Kohl’s Kids Who Care Update Proposal Process Miscellaneous Next Web Cast / Call .

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Kohl’s Cares for Kids Hospital Partner Quarterly Update

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Kohl s cares for kids hospital partner quarterly update l.jpg

Kohl’s Cares for KidsHospital Partner Quarterly Update

April 18, 2006

expect great things

transformationnation.com


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Quarterly Update Agenda

Transformation Nation

Summer Merchandise Program

Kohl’s Kids Who Care Update

Proposal Process

Miscellaneous

Next Web Cast / Call

expect great things

transformationnation.com


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Transformation Nation

Transformation Nation:

Kari Hudgins, Marketing Coordinator

  • What is it?

    • On-line community for people who have the desire to transform, help each other reinvent themselves and change the world around them

    • Combines Kohl's passion for fashion and community

  • Website includes:

    • Fashion

    • Beauty

    • Home Decor

    • Trend Reports

    • Community

      • Transformation stories

      • Current events

      • Transforming your community

    • TV

  • How does Transformation Nation relate to the hospital partnership?

    • Community page

      • Page helps educate the public on the hospital programs

      • Encourage people to post transformation stories and help inspire others


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    Transformation Nation


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    KCK Merchandise Program

    Kohl’s Cares for Kids Mission:

    To enhance health and educational opportunities

    for children in our communities.

    Summer Merchandise Program:

    • Featuring “Over the Hedge” Book & Plush AND

      “Soulful Summer” Music CD

    • In-Store Set Up: Monday, May 8 (through July 5)

    • Artwork Available Online


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    KCK Merchandise Program

    Summer Product:

    “Over the Hedge”, Hardcover Storybook, 10x10”

    “RJ” Raccoon Plush (10.5”)

    “Verne” Turtle Plush (10”)

    Theatrical Release: May 19

    “Soulful Summer” Music CD

    Featuring songs by: The Supremes, The Temptations, Marvin Gaye, the Jackson 5, and more!


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    KCK Merchandise Program

    Public Relations Initiatives:

    Julie Lando, PR Coordinator

    • What worked / what didn’t

    • Expectations and pitch angles

    • Who you send information to at Kohl’s

    • Weekly Follow Up

      • Survey Monkey Link

    • Available on Hospital Partner Web Site:

      • talking points

      • press release templates (local and national)


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    Kohl’s Kids Who Care

    KWC Program Update:

    Tara Geiter, KCK / Community Relations Specialist

    • Thank you for participating

    • Nominations Received

    • Total Nominees Referred by Hospitals

    • Timeline for Announcing Winners


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    Hospital Proposal Process

    Process Touchbase:

    Gail Freeborn, Assistant Manager Community Relations

    • E-Forms located on Partner Web Site

    • Proposal Guidelines

    • Materials due back to Kohl’s: on or before May 1

    • Frequently Asked Questions


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    Hospital Proposal Process (cont.)

    Kohl’s Story & Photo:

    Children’s Hospital of Michigan (Detroit, MI)

    Program Supported with 2005 Program:

    The T.R.I.P. (Trauma and Related Injury Prevention) Program

    The TRIP program provides vital safety information to kids and families throughout the year. The information is practical and continually improves the lives of thousands of kids and families in the metro Detroit area.

    Joann Moss, the Wayne County coordinator for the TRIP program, taught a class on motor vehicle safety to the Boys & Girls clubs in June, 2005. The attendees were primarily children aged 6-8 years. The focus of the lesson was the importance of booster seats, the need for children to ride in the back seat of the car and why everyone should always wear a seat belt in the car.

    Joann was present when some of the parents came to pick up their children. Several of the kids chose to ride in the back seats even though their parents opened the front door for them to get into the car. One 7 year old girl, named Lakeshia actually got angry with her mom in the parking lot when the adults in the car wouldn’t wear their seat belts. She made such a scene, her mom and aunt finally put on their seat belts. On the way home, the family was involved in a car accident. Thanks to the safety information they had just received and implemented, no one was injured.


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    Miscellaneous

    • Event Collateral Forms

      • New contact, Julia Haas, Promotions Coordn.

      • Forms updated online

    • Hospital Partner Web Site

      • Link: http://www.kohlscorporation.com/communityrelations/hospital/index.htm

      • Password: kck2005

    • Contacts:

      • Julie Lando, Kohl’s PR Coordinator


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    Next Update

    • Next Web Cast / Call

      • Tuesday, June 27 at 11:00 a.m.

      • Tuesday, September 26 at 11:00 a.m.

    • Summit:

      • Tentatively October 5 & 6, 2006

      • Milwaukee, WI

      • (Do not book flights just yet!)


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