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Growth of Online Usage in Hong Kong - PowerPoint PPT Presentation


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Only media with double digit growth. Hong Kong Market Facts. Media spending in Hong Kong does not mirror media consumption patterns. Internet coverage in Hong Kong has grown faster than traditional media. Consumers’ Average Time Spend . Media Spending by Advertisers.

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Only media with double digit growth

Hong Kong Market Facts

Media spending in Hong Kong does not mirror media consumption patterns

Internet coverage in Hong Kong has grown faster than traditional media

Consumers’ Average Time Spend

Media Spending by Advertisers

Source: #Source: Nielsen//Netratings HK, Active Internet Users 2003-2004 growth

*Source: Media Guide 2003 / 2004, Mindshare (Yesterday Reach)

^Source: Media Guide 2003 / 2004, Mindshare (Past Week Reach)

Source: Adex Report Q1-Q3 2004, HKU & Yahoo!HK, Media Consumption Survey March 2004

Total Hong Kong Population: 6.9 million

Globally, internet users will number over

1 BILLION by 2007

Online usage in Asia/ Pacific is forecasted to surpass usage in the U.S. and the rest of the world in 2004

Age

Male

48%

0 – 14:

15 – 64:

65+:

15%

73%

12%

Female

52%

Source: Census & Statistics Department, HK Govt, 2004

Growth of Online Usage in Hong Kong

The online market is growing fast - expected to reach 51% penetration in Hong Kong by

2006.

Number of Internet Users

Source: IDC, December 2003

Source: OFTA Hong Kong, Yahoo! Hong Kong analysis


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Yahoo! Hong Kong Facts

Yahoo! Hong Kong: Unique Advantages

  • The Yahoo! HK homepage has the highest traffic among local websites and offers unique advertising formats

  • The entire Yahoo! Hong Kong site is designed to carefully balance the advertiser need for impact, with the user desire for ease of use

Top Yahoo! Hong Kong Properties

Yahoo! Hong Kong Reach & Rank

  • News

  • #1 news portal in terms of unique visitors (1.01 million users in Jan 2005), with over 68% reach

  • #1 Homepage

  • #1 webpage in terms of unique visitors (2.0 million) and page views (98 million)

PV’s: 751M

Unique

Visitors (UV): 2.2 M

Reach: 84%

Rank: 1

Source: Nielsen//Netrating, Jan 2005

Key Yahoo! Hong Kong Demographics

Young Adults 20 - 34:

52% of Y!HK users

Working Adults: represent 82% of unique audience – essential target for Finance, Travel, Entertainment and other industries

msn.com.hk #2 sina.com.hk #3

hong kong.com #4

Young Adults

52%

Source: Nielsen//Netratings HK (User Reach & PVS), Jan 2005, Chinese site only

Source: Nielsen//Netrating, Jan 2005. Census & Statistics Department, HK Government


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