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Creating Better Food. Objectives. Present the risks and opportunities for the Dutch manufacturers of food processing and packaging machinery Present a vision of the future (video) for clients of the Dutch machine builders in an inspiring and motivating way

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Creating Better Food

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Creating better food l.jpg

Creating Better Food


Objectives l.jpg

Objectives

  • Present the risks and opportunities for the Dutch manufacturers of food processing and packaging machinery

  • Present a vision of the future (video) for clients of the Dutch machine builders in an inspiring and motivating way

  • Discuss opportunities to realise the vision


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Domino effect

  • Economy: rise or fall?

  • Sustainability: from cost to head start

Food

Industry

Machine

Industry

Consumers

& Retail

  • Convenience = growth market

  • Price war or differentiation?

  • Protectionism or regulation?

  • Knowledge competition


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Consumer

Opportunities:

  • Demand for convenience and food-to-go grows

  • Authentic, sustainable yet industrial manufactured products

    Risk:

  • In economic downturns the consumer switches to low cost products


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Globalisation

Opportunities

  • 52% of entrepreneurs see globalisation as an opportunity*

  • More and more markets are openingup

  • New economies mean new businessfor high tech niches

    Risks

  • Protectionist countries or power blocks can limit business opportunities

  • Low tech segments might get swamped by cheap imports

  • 26% of entrepreneurs see globalisation as an thread*

    * ING My Industry Study


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Economy

Opportunities:

Growth of world economy:

  • More demand for machinery

  • More export

    Risks:

  • Growth in US (trade imbalance) andChina (environment) are notsustainable

  • Currency downward risk for Dollarand upward risk for Yuan


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Competing with knowledge

Opportunities:

  • The Netherlands have centuries of experience in worldwide business  a valuable asset

  • Science education and R&D infrastructure are well developed

  • Over 60% of entrepreneurs see the average education level and the need for training increase in the next four years*

    Risks:

  • We can not get enough young people to do the work

  • Knowledge and innovation (intellectual property) are easy to copy and difficult to protect

  • The tsunami of engineers from China & India will affect the market

    * ING My Industry Study


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Sustainability

Opportunity:

  • Saving water, energy and materials has been on the Dutch agenda for years, creating a head start compared to other countries (58% of entrepreneurs agree*)

    Risk:

  • Extra costs for sustainable business can limit profitability and growth until regulation and enforcement in other countries are harmonized (level playing field)

    * ING My Industry Study


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Are we part of a value chain?

Supplier

Machine

Producer

Food

Industry

Retail

Consumer


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Transactioncosts

Or of a value constellation?

Manu-

Facturing

R&D

ICT

YOU

Bank

Customer

Ecologist

Food

R&D

Sensor

Supplier

Logistics


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Efficient Chain

Valuable Constellation

Valuable Wine

Or

4 euro a bottle

8 euro a glass


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Linear Chain

Sequential

Suppliers

Value added

Commodity

Productivity

T-Ford

Market share

Constellation

Parallel

Partners

Value co-creation

Unique offering

Consumptivity

James Bond Movie

Share of wallet

Chain versus Constellation

We need value chain AND value constellation thinking


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The Dutch Triangle

Products (Agri-food chain)

ProcessesKnowledge

(systems & technology) (education & institutes)

The Netherlands: The Hollywood of Food


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The Dutch Head Start

  • Strong, complex regulation and enforcement concerning food safety and environment

  • High wages demand high productivity

  • Spoiled consumers want pleasure, convenience, low price, nice packaging, sustainability and authenticity (all at the same time!)

  • Excellentknowledge infrastructure for Food, ICT & Manufacturing

  • Critical launching customers becauseof the presence of a strong food& agri cluster


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Creating Better Food

Please join usto realize our vision to create better food


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Creating Better Food

  • Where do you see opportunities for the Dutch Triangle?

  • What should we do to realize the opportunities

  • What should we avoid doing


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