extreme exhibit makeover beyond pipe and drape artsnw booking conference october 2006
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Extreme Exhibit Makeover: Beyond Pipe and Drape ArtsNW Booking Conference October 2006. Overview. Introductions and questions What should your booth do for you? Principles of good design Examples Makeover 1 – Solo Artist Makeover 2 – Agent Makeover 3 - Ensemble

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extreme exhibit makeover beyond pipe and drape artsnw booking conference october 2006
Extreme Exhibit Makeover:

Beyond Pipe and Drape

ArtsNW Booking Conference

October 2006

overview
Overview
  • Introductions and questions
  • What should your booth do for you?
  • Principles of good design
  • Examples
  • Makeover 1 – Solo Artist
  • Makeover 2 – Agent
  • Makeover 3 - Ensemble
  • Resources – How to get things done
  • Q&A
what should your booth do
What should your booth do?
  • Attract
  • Communicate what you do
  • Show how you are different from others
  • Support conversations that build relationships
  • Make you memorable
principles of good design
Principles of Good Design
  • Reduce visual clutter
  • Create a focal point
  • Use color
  • Avoid visual clichés
makeover one solo artist10
Makeover One: Solo Artist
  • Doesn’t have booth design
  • Must travel with booth and booth paraphernalia
  • Would like to match branding to Web site
  • Create welcoming space – velvet curtain, flowers, spiced tea
  • Half-booth size
makeover one solo artist12
Makeover One: Solo Artist
  • High impact visual – large artist photo, large artist name
  • Fabric drape for sides – color to match banner
  • Banner on back wall
    • Pick up Typography, Branding of Web site
    • One powerful quote
  • Table for videos, tea urn
  • Flowers
  • Instruments
makeover two agency
Makeover Two: Agency
  • Spike Music
    • Regional and national acts
    • Touring in North America
    • Artists include:
      • Agua Dulce - Latin/cumbia/soul
      • Banyan - Avant-punk-funk
      • Eightrack Mind - 8-piece live hip hop/acid jazz
      • 40 Watt Hype -- Latin infused hip hop
      • Insatiable - Ska/jazz
      • Psyche Origami - Hip hop
      • Willie Waldman Project - Psychotic jazz
makeover two agency14
Makeover Two: Agency
  • Current Design:
makeover two agency16
Makeover Two: Agency
  • Makeover Results
makeover two agency17
Makeover Two: Agency
  • High impact visual
  • Bold use of color
  • Emphasis on “brand” of agency
  • Music stands as literature racks
  • Table for videos and literature
makeover three ensemble
Makeover Three: Ensemble
  • Craicmore
    • Contemporary traditional Celtic music
    • Regular touring company – four artists
makeover three ensemble19
Makeover Three: Ensemble

Craicmore’s Website:

makeover three ensemble20
Makeover Three: Ensemble
  • Current booth design:
makeover three ensemble21
Makeover Three: Ensemble
  • Makeover Results:
makeover three ensemble22
Makeover Three: Ensemble
  • High impact visuals
  • Selective use of high-impact quotes
  • Emphasis on artist’s brand
  • Table for literature and videos
resources
Resources
  • Types of Booths or Displays

Fabric or vinyl banners on stands - $500 to $700 each

Panels on Frame - $2700 with graphics

Panels on Frame - $600 to 1,000 with graphics

Velcro Panels - $1,300 to $1,700

resources24
Resources
  • Design
    • If you keep it simple you don’t need a designer
        • Emphasize large photos or images
        • Selective use of quotes – make them work hard
    • Many display vendors will provide some limited design free of charge
        • Be clear what you want
        • Draw sketches
    • Provide high resolution copies of your photos, logo, other artwork
resources25
Resources
  • Drapes
    • http://www.quikstage.com/
  • Booths and Displays
    • http://www.godfreygroup.com
    • http://www.displays2go.com
  • Photo Mounting and Laminating
    • FedEx Kinkos
    • Swifty Printing
thank you
Thank you!

For more information, please contact

Kathleen Hosfeld

Hosfeld & Associates Artist Management

www.hosfeldartists.com

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