Extreme exhibit makeover beyond pipe and drape artsnw booking conference october 2006
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Extreme Exhibit Makeover: Beyond Pipe and Drape ArtsNW Booking Conference October 2006. Overview. Introductions and questions What should your booth do for you? Principles of good design Examples Makeover 1 – Solo Artist Makeover 2 – Agent Makeover 3 - Ensemble

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Extreme exhibit makeover beyond pipe and drape artsnw booking conference october 2006 l.jpg

Extreme Exhibit Makeover:

Beyond Pipe and Drape

ArtsNW Booking Conference

October 2006


Overview l.jpg
Overview

  • Introductions and questions

  • What should your booth do for you?

  • Principles of good design

  • Examples

  • Makeover 1 – Solo Artist

  • Makeover 2 – Agent

  • Makeover 3 - Ensemble

  • Resources – How to get things done

  • Q&A


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What should your booth do?

  • Attract

  • Communicate what you do

  • Show how you are different from others

  • Support conversations that build relationships

  • Make you memorable


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Principles of Good Design

  • Reduce visual clutter

  • Create a focal point

  • Use color

  • Avoid visual clichés







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Makeover One: Solo Artist

  • Doesn’t have booth design

  • Must travel with booth and booth paraphernalia

  • Would like to match branding to Web site

  • Create welcoming space – velvet curtain, flowers, spiced tea

  • Half-booth size



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Makeover One: Solo Artist

  • High impact visual – large artist photo, large artist name

  • Fabric drape for sides – color to match banner

  • Banner on back wall

    • Pick up Typography, Branding of Web site

    • One powerful quote

  • Table for videos, tea urn

  • Flowers

  • Instruments


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Makeover Two: Agency

  • Spike Music

    • Regional and national acts

    • Touring in North America

    • Artists include:

      • Agua Dulce - Latin/cumbia/soul

      • Banyan - Avant-punk-funk

      • Eightrack Mind - 8-piece live hip hop/acid jazz

      • 40 Watt Hype -- Latin infused hip hop

      • Insatiable - Ska/jazz

      • Psyche Origami - Hip hop

      • Willie Waldman Project - Psychotic jazz


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Makeover Two: Agency

  • Current Design:



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Makeover Two: Agency

  • Makeover Results


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Makeover Two: Agency

  • High impact visual

  • Bold use of color

  • Emphasis on “brand” of agency

  • Music stands as literature racks

  • Table for videos and literature


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Makeover Three: Ensemble

  • Craicmore

    • Contemporary traditional Celtic music

    • Regular touring company – four artists


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Makeover Three: Ensemble

Craicmore’s Website:


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Makeover Three: Ensemble

  • Current booth design:


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Makeover Three: Ensemble

  • Makeover Results:


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Makeover Three: Ensemble

  • High impact visuals

  • Selective use of high-impact quotes

  • Emphasis on artist’s brand

  • Table for literature and videos


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Resources

  • Types of Booths or Displays

Fabric or vinyl banners on stands - $500 to $700 each

Panels on Frame - $2700 with graphics

Panels on Frame - $600 to 1,000 with graphics

Velcro Panels - $1,300 to $1,700


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Resources

  • Design

    • If you keep it simple you don’t need a designer

      • Emphasize large photos or images

      • Selective use of quotes – make them work hard

  • Many display vendors will provide some limited design free of charge

    • Be clear what you want

    • Draw sketches

  • Provide high resolution copies of your photos, logo, other artwork


  • Resources25 l.jpg
    Resources

    • Drapes

      • http://www.quikstage.com/

    • Booths and Displays

      • http://www.godfreygroup.com

      • http://www.displays2go.com

    • Photo Mounting and Laminating

      • FedEx Kinkos

      • Swifty Printing


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    Thank you!

    For more information, please contact

    Kathleen Hosfeld

    Hosfeld & Associates Artist Management

    www.hosfeldartists.com


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