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THE LIBRARY IN FACEBOOK: THE BRITISH LIBRARY EXPERIENCE Adrian Arthur, Head of Web Services Alex Truby, Marketing Executive WHAT WE ARE GOING TO TALK ABOUT The British Library on the web Our strategy for Web 2.0 What we have done already

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the library in facebook the british library experience

THE LIBRARY IN FACEBOOK:THE BRITISH LIBRARY EXPERIENCE

Adrian Arthur, Head of Web Services

Alex Truby, Marketing Executive

what we are going to talk about
WHAT WE ARE GOING TO TALK ABOUT
  • The British Library on the web
  • Our strategy for Web 2.0
  • What we have done already
  • facebook: the British Library Entrepreneur and SME Network
the british library on the web
THE BRITISH LIBRARY ON THE WEB
  • Access to and interaction with our collections and expertise
  • Markets: the research community, the general public, learners
  • Wide range of web resources:
  • Large main text-based website and Online Gallery
  • Integrated Catalogue and specialist catalogues
  • Digitised material: Collect Britain, JISC projects, etc
  • Services: British Library Direct, Images Online, Shop
  • Nine million web visitors per annum
five strategic themes for 2008 11
FIVE STRATEGIC THEMES FOR 2008-11
  • Participation - Web 2.0 on our own website
  • ‘No borders’ - exploiting external Web 2.0 and other platforms
  • Simple access - keeping the user interface straightforward
  • Integrated access - bringing our content together through search
  • Rich media – delivering an inspiring experience of our treasures
participation
PARTICIPATION
  • The success of leading Web 2.0 sites is shaping user expectations – people are increasingly ready to engage with interactive and community-building functionality.
  • Mobilising our users would allow us to create resources we do not otherwise have the funds to deliver.
  • Drivers
  • We will see ourselves as participants in a dialogue not providers of tablets of stone.
  • We will develop facilities enabling our users to contribute to the description and interpretation of our content.

Decisions

  • Interactivity embedded across www.bl.uk using eg wiki technologies.
  • Expertise of Library specialists promoted through a range of blogs.
  • Functionality developed allowing user input to new catalogues and other specialist resources.

Deliverables

no borders
‘NO BORDERS’
  • Major Web 2.0 sites are important new environments for organisations reaching out to users.
  • The Library has wonderful content and expertise but not always the technology or access to new communities it needs to stay relevant.
  • Drivers
  • We will see ourselves as a major content provider, viewing all major instances of our material on the Internet as part of our web presence.
  • We will partner with Web 2.0 and other site operators and platform providers to bring our content to the widest range of users.

Decisions

  • Marketing initiatives on Web 2.0 sites - building on the success of the Library’s facebook group for SMEs.
  • Library content integrated with other sites – eg area developed on flickr for users to upload images relating to the Ramayana exhibition.
  • Pursuit of partnerships with leading Web 2.0 sites.
  • Pilot exposure of Library Application Programming Interfaces for exploitation by users (subject to appropriate opportunities emerging).

Deliverables

uk website rankings october 2007
UK WEBSITE RANKINGS, OCTOBER 2007
  • Facebook - 4, Bebo - 7, MySpace - 8 (18% of all page views)
  • YouTube - 9
  • Wikipedia - 21
  • Flickr – 67
  • LibraryThing – 9,116
  • Source: Hitwise
issues
ISSUES?
  • Branding and design
  • Group ‘leadership’ and moderation
  • Resourcing
  • Privacy and data protection
  • Sustainability: external to the firewall
  • Preservation and archiving of content
  • Measures and other success factors
the british library entrepreneur and sme network on facebook
THE BRITISH LIBRARY ENTREPRENEUR ANDSME NETWORK ON FACEBOOK
  • Supports the work of our Business and IP Centre
  • Set up 30 May 2007
  • 541 members as at 7 pm on 15 November 2007
  • News, photographs, videos, discussions
  • Information on and invitations to events
  • http://www.facebook.com/group.php?gid=2373820409
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