Taking your business to the internet
Download
1 / 44

Taking Your Business to the Internet - PowerPoint PPT Presentation


  • 242 Views
  • Uploaded on

Taking Your Business to the Internet The Internet is one of the fastest growing mediums for businesses today, yet most businesses are not yet taking advantage of it. Advantages Increased Exposure More people can find you What you do Who you are Advantages Increased revenue potential

loader
I am the owner, or an agent authorized to act on behalf of the owner, of the copyrighted work described.
capcha
Download Presentation

PowerPoint Slideshow about 'Taking Your Business to the Internet' - JasminFlorian


An Image/Link below is provided (as is) to download presentation

Download Policy: Content on the Website is provided to you AS IS for your information and personal use and may not be sold / licensed / shared on other websites without getting consent from its author.While downloading, if for some reason you are not able to download a presentation, the publisher may have deleted the file from their server.


- - - - - - - - - - - - - - - - - - - - - - - - - - E N D - - - - - - - - - - - - - - - - - - - - - - - - - -
Presentation Transcript

Slide2 l.jpg
The Internet is one of the fastest growing mediums for businesses today, yet most businesses are not yet taking advantage of it.


Advantages l.jpg
Advantages businesses today, yet most businesses are not yet taking advantage of it.

  • Increased Exposure

  • More people can find you

  • What you do

  • Who you are


Advantages4 l.jpg
Advantages businesses today, yet most businesses are not yet taking advantage of it.

  • Increased revenue potential

    • Larger coverage area

    • Larger customer base

    • Reduced cost (customer service)


Advantages5 l.jpg
Advantages businesses today, yet most businesses are not yet taking advantage of it.

  • Customer Service

    • Provide directions to your brick and mortar store

    • Information about products

    • Customer convenience

    • Parts and service

    • Appointment scheduling


Reasons for not having a web presence l.jpg

Reasons for not having a web presence… businesses today, yet most businesses are not yet taking advantage of it.


Not technically savvy l.jpg
Not technically savvy businesses today, yet most businesses are not yet taking advantage of it.

  • Does not know where to start

  • Knows nothing about computers

  • Knows even less about the Internet

  • Intimidated


No staff l.jpg
No staff businesses today, yet most businesses are not yet taking advantage of it.

  • No one to maintain a web site

  • No one available to handle shipping, etc.


Too costly l.jpg
Too Costly businesses today, yet most businesses are not yet taking advantage of it.

  • Technology can be expensive

  • May not be able to justify ROI




Do you have a product that can be easily sold over the internet l.jpg
Do you have a product that can be easily sold over the internet?

  • Too Big?

  • Too Small?

  • Intangible?

  • Is it shippable?


Do you have a supporting product that could be sold over the internet l.jpg
Do you have a supporting product that could be sold over the Internet?

  • Parts?

  • Repair depot?

  • Accessories?


Can you benefit from a non profitable internet presence l.jpg
Can you benefit from a non-profitable Internet presence? Internet?

  • Appointments or reservations?

  • Provide customer information

  • Other services that could reducethe number of routine phone calls that could free up staff for sales?


Determine your website goals what do you want it to for you l.jpg
Determine your website goals Internet?What do you want it to for you?


Expand to new geographical areas l.jpg
Expand to new geographical areas Internet?

  • Other states?

  • Other cities?

  • International?


Improve customer service l.jpg
Improve customer service Internet?

  • Quicker response

  • Improve convenience

  • Reduce cost


Expansion in the local area l.jpg
Expansion in the local area Internet?

  • Making more people aware of your presence.


Is it going to be a profit center l.jpg
Is it going to be a profit center? Internet?

  • Do you expect your website to return a profit?

  • Can it reduce costs?


What is the competition doing l.jpg
What is the competition doing? Internet?

  • Do they have an Internet presence?



Calculate your cost l.jpg
Calculate your cost presence…

Resources you will need


Someone to do the work l.jpg
Someone to do the work presence…

  • Staff

  • Contractors

  • Do it yourself


Domain name l.jpg
Domain Name presence…

  • What are you going to call it?

    • Should be short

    • Easy to remember

    • Easy to type


Some place to put the domain website l.jpg
Some place to put the domain (website) presence…

  • Hosting service


If you are going to be selling merchandise l.jpg
If you are going to be selling merchandise presence…

  • Credit Card merchant account

  • Secure web services (certificate)

  • Shopping cart

  • Advertising


Staff or contracting l.jpg
Staff or contracting presence…

  • Staff person $30k – $50k

  • Contracting $25 - $50/hour

    • Consider requesting bids on a job basis

    • Pay per hour only for support services or consider a monthly contract price

  • The hidden cost of doing it yourself


Domain registration l.jpg
Domain Registration presence…

  • $15.00/year on average


Hosting services l.jpg
Hosting services presence…

  • Cost

    • $4.95 - $19.95

  • What to look for

    • References

    • Bandwidth limitations…do they have additional charges or over use?


Slide30 l.jpg

  • What other services are available? presence…

    • How much disk space is provided

    • Up time guarantees

    • Support options

      • What will they do

      • What will they not do (or charge extra for)


Credit card merchant accounts l.jpg
Credit card merchant accounts presence…

  • If you already have a brick and mortar business you probably already have one.

    • Make sure it supports internet sales – some don’t

    • Do they have a web interface that you can link to or is it POS only


Slide32 l.jpg


Slide33 l.jpg


Slide34 l.jpg

  • Transaction fees presence…

    • 25% - 30%

  • Gateway processing fees (a gateway may or may not be required)

    • Around $30.00/monthly


Secure website certificate l.jpg
Secure website certificate presence…

  • You must have a secure certificate for accepting orders over the internet.

    • Must be 128-bit encryption

    • Various vendors supply them

      • Verisign

      • Thawte

    • Renewed on a yearly basis

      • $70 - $400/year fees


Slide36 l.jpg

If you are selling products where you want to encourage users to purchase more than one item per visit, you will need to have a shopping cart system.


Slide37 l.jpg

  • There are a number on the market users to purchase more than one item per visit, you will need to have a shopping cart system.

    • Free (open source) to $300 or more

    • Make sure they provide interfaces to various merchant account vendors

    • Are they customizable?

    • Can you maintain them, or do you need someone else to do that?


Slide38 l.jpg

  • Some hosting services provide them users to purchase more than one item per visit, you will need to have a shopping cart system.

    • May not be customizable

    • May be extra charage



Slide40 l.jpg

  • Like any business model, you have to build in promotional costs

  • The truth about search engines

    • Most now have a fee based inclusion model

      • Paid inclusions run $30 - $100+ per year

    • You have to submit your site to search engines.

    • Free search engine listings can take up to 6 months for inclusions.

    • Getting a good listing, requires an effort.


Slide41 l.jpg

  • Free Advertising costs

    • Letterheads

    • Business Cards

    • Flyers

    • Newsletters

    • Subject matter lists

    • Word of mouth


First things first l.jpg
First things first costs

  • Define your business model and expectations (including budget)

  • Select a domain name…make sure it is available


Slide43 l.jpg

  • Review hosting options costs

    • What do they cost

    • What do they support (languages, etc)

    • What support do they provide

  • Resolve any credit card issues

  • Select software and who is going to maintain it


Slide44 l.jpg

  • Select a hosting service costs

  • Install secure services

  • Build the site

  • Promote the site

  • Periodically score card the site


ad