Use of sources for news carnegie corporation of new york 437 madison avenue nyc ny 10022
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Use Of Sources For News Carnegie Corporation of New York 437 Madison Avenue NYC NY 10022 PowerPoint PPT Presentation

Use Of Sources For News Carnegie Corporation of New York 437 Madison Avenue NYC NY 10022. Frequency Of Using Sources . Web portals and local TV newscasts are frequently used by more than half of the 18 to 34 population. Web portals. Local TV newscasts. Network or cable TV websites.

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Use Of Sources For News Carnegie Corporation of New York 437 Madison Avenue NYC NY 10022

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Use of sources for news carnegie corporation of new york 437 madison avenue nyc ny 10022

Use Of Sources For News Carnegie Corporation of New York437 Madison AvenueNYC NY 10022


Frequency of using sources

Frequency Of Using Sources

Web portals and local TV newscasts are frequently used

by more than half of the 18 to 34 population

Web portals

Local TV newscasts

Network or cable

TV websites

Newspapers

Q. 13/Q. 15 How often do you learn about news from _____?

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Frequency of using sources1

Frequency Of Using Sources

A quarter of the 18 to 34 population frequently uses cable and

national TV newscasts - the same percent as their respective websites

Cable TV general

news programs

National TV network

newscasts

Newspaper websites

Local TV station

websites

Q. 13/Q. 15 How often do you learn about news from _____?

2 of 3


Frequency of using sources2

Frequency Of Using Sources

Non-news cable networks and late-night talk shows are used more

frequently than network news magazines or cable news talk shows

Cable TV

non-news networks

Cable TV news talk

programs

Late-night talk shows

National network

news magazines

Q. 13/Q. 15 How often do you learn about news from _____?

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Frequency of using sources3

Frequency Of Using Sources

Internet Use

  • Heavy users of the Internet use cable general news programs, cable news talk, and non-news cable channelsmore than average

  • Broadband users use local news less than average

Life-stage*

  • Transitionals use local newsless than average and late-night talk shows more than average

  • Permanents use non-news cable channelsless than average

Age

  • 18-24 year olds use non-news cable channels, and newspapersmore than average

  • Use by 25-34 year olds does not significantly differ from the average

*Transistionals:18-24 years old, work part-time or not employed, or is a student, no children

Permanents:25-34 years old, works full-time, must not be a homemaker, a student, retired,

or unemployed


Most important source for learning about news

Most Important SourceFor Learning About News

Women prefer local TV, men prefer the Internet; cable edges network

Local TV

newscasts

National network TV newscasts

Cable TV general news programs

Newspapers

The Internet

Q. 17 Which source is most important

for learning about news in your daily life?

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Simultaneous use of news sources

Simultaneous Use Of News Sources

The Internet is often used with other news sources

Local TV news

and

the Internet

Local TV news

and

newspapers

Cable TV news

and

the Internet

National network news

and

the Internet

Q. 40(A-G) How often do you use the following sources for news at the same time?


Intended future use of sources for news

Intended Future Use Of Sources For News


Intended use of sources in three years net

Intended Use Of Sources In Three Years – Net*

The Internet is expected to become a more prominent news source

The

Internet

39%

Local TV

News

14%

Cable TV

News

10%

Newspaper

8%

National

Net. News 5%

*Net is difference of “will use more” and “will use less”


Intended use of sources in three years

Intended Use Of Sources In Three Years

Internet use is predicted to increase for most respondents;

most expect same use in local TV newscasts,

cable TV news programs, and national network news

Click

for detail

Predict More Use

Internet

Predict Less Use

Predict More Use

Newspapers

Predict Less Use

Local TV

newscasts

Predict More Use

Predict Less Use

Predict More Use

Cable TV general

news programs

Predict Less Use

Predict More Use

National network

TV newscasts

Predict Less Use

Q. 18 (A-P) Three years from now, do you think you’ll be learning about news from the following sources more, less, or the same?

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Intended use of sources in three years1

Intended Use Of Sources In Three Years

Use of cable TV news talk programs, non-news cable networks and

late-night shows is predicted to be the same or decrease

National network

news magazines

Cable TV news

talk programs

Non-news cable TV

networks

Late-night

talk shows

Q. 18 (A-P) Three years from now, do you think you’ll be learning about news from the following sources more, less, or the same?

2 of 2


Intended future use of sources by age

Intended Future Use Of Sources – By Age

18-24 year olds intend more use of all sources,

especially the Internet and local TV news

18-24

Internet

25-34

18-24

Newspapers

25-34

Local TV

newscasts

18-24

25-34

Cable TV

general news

programs

18-24

25-34

National

network

TV newscasts

18-24

25-34

Q. 18 (A-P) Three years from now, do you think you’ll be learning

about news from the following sources more, less, or the same?

1 of 2


Intended future use of sources by age1

Intended Future Use Of Sources – By Age

18-24 year olds intend to use national network

news magazines more; declines are anticipated for all other sources

18-24

National network

news magazine

25-34

18-24

Cable TV news

talk programs

25-34

18-24

Non-news cable

TV networks

25-34

18-24

Late-night

talk shows

25-34

Q. 18 (A-P) Three years from now, do you think you’ll be learning

about news from the following sources more, less, or the same?

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What is important in selecting a news source

What Is Important In Selecting A News Source


Importance when selecting a news source

Importance When Selecting A News Source

Trust, being up-to-date and alerting people to harm are important

Getting only the news I want

*Making me feel smarter

*Being entertaining

Moderately Important

Very Important

Critically Important

Getting news quickly

Getting news when I want it

Making news easy to understand

Having few advertisements

*Making me think

Being trustworthy

Being up-to-date

*Alerting me to damaging or harmful situations

Functional - Q. 30 (A-L) How important are each of the following in your choice to get news from one form of media over another?

*Emotional/Social Q. 31 (A-J) How important are each of the following in determining what sources you use for news

1=Not important at all, 5=Very important


Source best described by image

Source Best Described By Image

The Internet among the top performers on many images;

Newspaper is not considered strong on any image


Comparing the internet to other news sources

Comparing The Internet To Other News Sources


How the internet compares to other sources

How The Internet Compares To Other Sources

The Internet compares very favorably on all measures

other than being trustworthy


How the internet compares to other sources1

How The Internet Compares To Other Sources

Internet Use

  • Heavy users of the Internet are more likely to favor the Internet on most measures

  • Heavy users of the Internet are more likely to say the Internet is as trustworthy as newspapers

Life-stage

  • Transitionals are more likely to say the Internet is less trustworthy than national network news

  • Permanents are more likely to say the Internet is as trustworthy as newspapers

Age

  • Rather than saying the sources are the same, 18-24 year olds are more likely to say the Internet is less trustworthy than local, cable, and national network TV news

  • 25-34 year olds say the Internet is as trustworthy as newspapers


Summary of news sources

Summary Of News Sources


The internet

The Internet

Moderate to heavy use now with many predicting increases in use;

Being up-to-date, accessibility, and informative are strengths


Local news

Local News

Local TV newscasts appear likely to be important and

widely used sources over the next three years


Cable tv general news programs

Cable TV General News Programs

Cable TV news programs are moderately used, but do have a good

web presence; not important in learning about news


Newspapers

Newspapers

Newspapers don’t own many “traditional” strengths and

the future is not strong, even among heaviest users


National network newscasts

National Network Newscasts

National network newscasts are not likely to see

growth over the next three years


Consumption of news media secondary research

Consumption Of News MediaSecondary Research


Secondary research local tv news

Secondary Research – Local TV News

  • Early Evening local news share for big three network affiliates (ABC, CBS, NBC) is declining, although not as fast as network TV news viewership. As of May 2003, 41% of available viewers watch a local early evening newscast, down from 50% in May 1997. (PEJ, “State Of The News Media 2004,”2004, p.21 – BIAfn MediaAccess Pro unpublished survey data)


Secondary research internet

Secondary Research – Internet

  • Various surveys indicate half to two-thirds of those who go online use the Internet at least some of the time to get news. (PEJ, “State Of The News Media 2004,”2004, p.11)

  • More than 55% of Internet users 18 to 34 obtain news online in a typical week. (UCLA Center for Communication Policy, “UCLA Internet Report – Surveying The Digital Future,” January 2003)

  • 18 to 34 year olds spend approximately 130 minutes a week reading online news. (UCLA Center for Communication Policy, “UCLA Internet Report – Surveying The Digital Future,” January 2003)

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Secondary research internet1

Secondary Research – Internet

  • Top News Web Sites by average monthly unique visitors January through October 2003 (Nielsen/NetRatings, Editor And Publisher Online) :

    • MSNBC

    • CNN General News

    • Yahoo!.News

    • AOL News (Nielsen/NetRatings, Editor And Publisher Online)

  • Top 5 Domains for 18-34 year olds by unique visitors April 2004 (Nielsen/NetRatings):

    • yahoo.com, msn.com, google.com. aol.com, ebay.com

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Secondary research internet2

Secondary Research – Internet

  • Search engines and portals & communities is the leading categories for all Internet users. The top 5 categories of brands or channels (Nielsen/NetRatings, April 2004) :

    • Search engines and portals & communities

    • Telecom/Internet services

    • Computers and consumer electronics

    • Entertainment

    • News & Information

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Secondary research newspaper

Secondary Research – Newspaper

  • 41% of people 18 to 34 read a newspaper (PEJ, “State Of The News Media 2004,”2004, p.9 – Scarborough Research unpublished survey data)

  • 62% of online users 18-34 years of age read a newspaper in the past week; 42% read a newspaper yesterday (MORI, “2004 Online Consumer/Power Use Study”, 2004, conducted for the NAA)

  • Different surveys generate slightly different results, whether the source be Pew, Scarborough, etc.,however the data consistently show the percentage of readers is declining.


Secondary research network tv news

Secondary Research – Network TV News

  • The typical audience for network TV newscasts is about 29 million viewers – a decline of 34% since 1993 when roughly 41 million people watched network newscasts. (November 2003 ABC, CBS, NBC combined) (PEJ, “State Of The News Media 2004,”2004, p. 15 – Nielsen Media Research unpublished data)

  • TV ratings show NBC Nightly News leading both ABC World News Tonight and the CBS Evening News in November 2003 and 2002. (PEJ, “State Of The News Media 2004,”2004 – Nielsen Media Research unpublished data)


Secondary research cable tv news

Secondary Research – Cable TV News

  • The typical audience for cable TV news is about 2.4 million viewers in primetime and about 1.6 million viewers during the day – considerably smaller than the estimated 29 million for network TV newscasts in November 2003 (ABC, CBS, NBC combined). (PEJ, “State Of The News Media 2004,”2004 – Nielsen Media Research unpublished data)

  • Fox News generally is reported as having approximately 60% more viewers than CNN both during the day and in prime-time. MSNBC trails CNN by a wide margin. (PEJ, “State Of The News Media 2004,”2004 – Nielsen Media Research unpublished data)


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