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PDF :數位製程與數位出版 PDF: Building a PDF Workflow 引用: Anne Nickinello, Network World, Inc. Why PDF? New publishing system - opportunity for change Improve workflow Move towards a completely digital workflow Where is PDF Used? Editorial Classified Advertisements

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PDF:數位製程與數位出版


Pdf building a pdf workflow l.jpg

PDF: Building a PDF Workflow

引用:Anne Nickinello, Network World, Inc.


Why pdf l.jpg
Why PDF?

  • New publishing system - opportunityfor change

  • Improve workflow

  • Move towards a completely digital workflow


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Where is PDF Used?

  • Editorial

  • Classified

  • Advertisements

Note: Y-T-D over 1,500 PDF files have been sent to the printer with a 99.3% success rate.


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Editorial - PDF Workflow

  • Pagination (PC)- OpenPages - Publishing System- Microsoft Word 97, 2000, XP- Quark Xpress 3.32, 4.0, 5.0

  • Graphics (MAC)- Freehand 8.0 - saved as Quark EPS- Photoshop 4.0 - saved as MS DOS.TIF


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Diagram of Network Switched 10/100mbps - TCP/IP

Printers

B/W & Color

10 mbps

Client - PC

Internet

10/100 mbps

File/PrintServer

T-1

100 mbps

T-1

Pagination - PC

Firewall

Switch

10 mbps

100mbps

100mbps

Printer

Gigabyte Express & Acrobat Distiller

GraphicsPower MACs

Publishing SystemServers - NT 4.0

ClassifiedPower MACs


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FinalPage

Postscript FilePrinted

Postscript DistilledPDF Created

Log File Checked

in Note Pad

Editorial PDF Workflow

Soft Proof PDF File - Reader

PDF Draggedto “Send” Folder

PDF Sent viaGigabyte Express

Fax Sent

to Printer

Output

Confirm ReceivedFiles at Printer


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Classified - PDF Workflow

  • 75% Digital files received from advertisers

  • Applications accepted (MAC & PC):Quark Xpress, Pagemaker, Freehand, Illustrator, Photoshop, Corel Draw

  • ALL DIGITAL ADS ARE PREFLIGHTED

  • Final Pagination - Quark Xpress (MAC)

  • PDF created on MAC platform


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Advertising - PDF Workflow

  • House and trade advertisements

  • Applications accepted (MAC & PC):Quark Xpress, Pagemaker, Freehand, Illustrator, Photoshop, Corel Draw

  • ALL DIGITAL ADS ARE PREFLIGHTED

  • PDF created on MAC platform


Pdf workflow l.jpg
PDF Workflow

  • Receive Native Files (Quark, Photoshop, Illustrator, Etc.) and Scans from Client

  • Process Hi Res Scans w/Retouching & Color Correx & Preflight Client Files

    • Utilizing PreFlight Pro and Manual Check

  • Output Analog or Approval Patch Color Proofs


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PDF Workflow (Cont.)

  • Review Patch Proofs Internally

  • Send out color patch proofs for client OK

  • Patch is returned and corrected if needed, if not, scans are submitted for assembly with files

  • Job is assembled in Native applications


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PDF Workflow (Cont.)

  • Files are trapped in Illustrator or Trapwise and placed within Quark for completion

    • Traps must be set as Overprint and Knockout due to Postscript’s inability to hold trap information

  • Generate PS File and then Distill into PDF using Publication or CTP Specifications

  • Preview, verify, and printout PDF file to an Epson Color Print for hardcopy compare to client laser


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PDF Workflow (Cont.)

  • Email or FTP PDF file to client for “soft proof” approval or changes

  • If client has corrections, they are annotated using Acrobat 4.0’s verbal and written capabilities

  • Annotated file given to Mac Dept for processing of changes, without the need of Production translation


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PDF Workflow (Cont.)

  • Mac / Retouching Operator can view annotated file on screen while making alterations to Native file

  • Process repeats itself with resubmission of PDF file to client for approval

  • After approval of PDF file, file is sent to imaging of High End Digital proof (Kodak Approval) or film and Matchprint proof


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PDF Workflow (Cont.)

  • Proofs and/or film is quality checked using Quality Checklist, which includes, but not limited to:

    • Trapping

    • Line Screen

    • Image Quality

    • Font Integrity

    • Trim / Bleed Sizes

    • Color Break

    • Corrections Properly Made


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PDF Workflow (Cont.)

  • If proofs pass Quality Check, they are sent to client for final approval

  • If changes are necessary, they are made and process is repeated until final approval is achieved

  • After final approval, PDF file is “post flighted” to verify file integrity and printer/publisher specs, film is Quality checked for the same


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PDF Workflow (Cont.)

  • Once PDF file and film is verified, film is shipped or files are transmitted via AP AdSend, FTP, Email, Media Download

  • After shipping, native files, final PDF file and any interim annotated files are archived for future reference and use


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PDF Timings

Average Page

PS: 1.5mb

PDF: 487k

Create: 30sec

Transfer: 4sec

Page 1

PS: 10.8mb

PDF: 2mb

Create: 3:15min

Transfer: 20sec

Power Cover

PS: 66.6mb

PDF: 8.4mb

Create: 18:30min

Transfer: 1:30min

Classified (MAC)

PS: 36mb

PDF: 4.6mb

Create: 8min

Transfer: 2min

Note: Average throughput to printer via Gigabyte Express = 5.4 mb per minute


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PDF Benefits

  • Improved Productivity

  • Consistency

  • Quality

  • Reduced Production Costs


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Workflow Benefits

  • No loss in quality since we are still utilizing Hi Res images and conventional logic in planning projects for image quality and trapping needs

  • Reduction in Time, Materials, & Delivery costs needed to produce projects, resulting in lower costs and generating higher profit

  • Quicker Approval / Turnaround Times


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Workflow Benefits (Cont.)

  • There is no more liability than a conventional workflow as long as you still integrate the necessary steps to check trapping, image quality, content, and file integrity as you would normally

  • Makes client internal routing of proofs easier and faster when used as a “soft proofing” method


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PDF File Benefits

  • Security Features

  • Single File Embedded Construction

  • Visual Check Capability

  • Small File Format

  • Cross Platform Capable

  • No Need for Native Applications (Quark, Illustrator, Etc.)


Pdf file benefits cont l.jpg
PDF File Benefits (Cont.)

  • Delivery of ads, direct mail projects with numerous versions, and 100+ Page Catalogs to various printers w/100% success vs. PostScript delivery w/approximately 80% success rate

  • 100+ Page Catalog delivered in FAT PostScript exceeded 8 GB of information vs PDF format w/High Quality/Low Compression Settings reduced size to roughly 3.5 GB


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PDF File Benefits (Cont.)

  • Reduced file size allows for flexible delivery options

  • Considerably easier to generate and verify a clean PDF file over PS Files, reducing down time, eliminating wasted materials, meeting tight schedules

  • Clean interpreted PDF format provides faster digital proofing cycle and imaging of plates


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The Economics of Cross-Media Publishing

引用自:Cimarron Buser, Texterity, Inc.


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Cross-Media vs. E-Book

  • Cross-Media publishing is an “old” problem

    • Various printed versions, sizes, on-line databases, translated versions

  • “E-Book” = another cross-media challenge

    • Hardware-specific - Dedicated ‘reading experience’

    • Software - Cross-platform (but mostly Window PC)

    • “Wrappers” - DRM-enabled files

    • Multi-Function Devices - PDAs, cellular, hybrids

    • Websites with HTML or Applet driven content


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Hardware “Readers”

“E-Book Devices”

Rocket*, Softbook*, goReader, hiebook

“Tablets”

Qubit, MS Tablet PC

“Electronic Ink” (E Ink)

Software “Readers”

Distribution independent

Adobe eBook Reader, MS Reader, MobiPocket

Distribution-specific

eBrary, netLibrary, Questia, Peanut, Franklin, ION

The E-Book Landscape

DRM “Wrappers”

  • Sealed Media, ContentGuard

Multi-function devices

  • Franklin, Palm, Pocket PCs

  • Cellular (WAP, VoiceXML)

* Acquired by Gemstar, aka REB-1100 and REB-1200


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Value of Cross Media Workflow

ROI for cross-media workflow increases with:

  • Complexity

    • benefit from structured markup

  • Reusability

    • re-issued editions, “most” content remains the same

  • Number of Versions

    • study guides, single chapters, sample books, other “slices”

  • Number of Formats

    • print, database, eBook, web, wireless


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Complexity & Reusability

Textbooks

Specialized

High

Medical

Legal

Complexity

Higher ROI

Reference

Novels

Low

Low

High

Content Reusability


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Formats and Versions

All ebook formats

Multiple

Individual Chapters

2-3 ebook formats

Web version

Versions

Study Guides

Higher ROI

XML database

Single

Single Book

Print Only

Multi-Channel

Formats


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Cross-Media Requirements

Case Study

  • Publisher needs to “co-publish” electronic editions (eBooks) and print book

    • Marketing & promotional leverage

    • Ability to offer ‘sneak previews’ in electronic version

    • All “Retail ready” formats available simultaneously

  • eBook Production must integrate with existing “print” workflow

    • Consistently high quality to reduce proofing

    • Fast turnaround to hit print ‘Marketing Window’

    • Complete system status available in real-time

    • Affordable total cost (internal and external)


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Initial Workflow for eBooks

Case Study

Publisher updates

front matter

Vendor creates single-use OEB and LIT

Publisher proofs pages, makes changes

Vendor correct/resend to Publisher

File

Hubs

Clean Up

ManualConvert

Proof

Update

1 week

6-8 weeks

1-3 weeks

2-4 weeks

Vendor and Publisher upload content and metadata to file hubs

Results with Old Workflow:(1) No ability to co-publish with print edition

(2) Elapsed Time of 10 to 16 weeks

(3) Internal proofing costs extremely high


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Updated Workflow to increase ROI

Case Study

Publisher updates

front matter

Vendor creates multi-use OEB and LIT

Publisher inspects, minor changes

Vendor corrects and creates all eBook outputs

Amazonbn.com

Gemstar

Overdrive

Palm

Reciprocal

::

Clean Up

FinalConvert

Proof

Update

1 week

5-8 days

1-2 days

3-5 days

Vendor uploads all content and metadata to file hubs

Results after New Workflow:(1) Co-publish electronic and print edition

(2) Elapsed Time of 3-4 weeks

(3) Cost effective / leverage marketing budget


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Cross Media Workflow Steps

COLLECTION

CREATION

DELIVERY

CONVERSION

PDF to OeB

  • File Collection

  • Convert MS Word or Quark to PDF (if required)

  • Log PDF file and meta- data into tracking database

  • Send acknowledge- ment

QualityControl

  • Create eBook

  • Microsoft Reader

  • Palm

  • Gemstar Rocket eBook Softbook

  • Adobe eBook

  • MobiPocket

  • OeB, HTML, XML

  • Sample Books

  • To File Hubs

  • Amazon

  • Barnes & Noble

  • Palm/peanutpress

  • Lightning Source

  • netLibrary

  • Reciprocal

  • Softbook/Rocket

  • Franklin

  • Yahoo!

  • Pre-process

  • Evaluation

  • Segment front and back matter

  • Zone tables, line art and TOC for extraction

  • Set column preferences

  • Post-ProcessNormalization

  • Verify sucessful processing

  • Normalize OeB markup and CSS class usage

TextCafeConversion

  • Structure

  • Confirm hyphenation

  • Check page breaks

  • Identify head levels

  • Prepare file for note and index linking

  • Validate OeB

  • Verify TOC links

  • Style

  • Add feature markup (poetry, code, extracts, etc.)

  • Adapt print styles to eBook formats

  • RIGHTS CHECK

  • Basic eBook rights

  • Cover art for eBook

  • Illustrations

  • Promotional chapter extracts (web, eBook)


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E-Book Examples

“High End” eBooks capable of rich markup:

  • Gemstar REB-1200 (aka Softbook)

    • Dedicated reader, Gemstar is the distributor

  • Microsoft Reader (“LIT” format)

    • Designed for Windows and PocketPC

    • Version ‘burned’ into into PocketPC O/S

  • Adobe eBook Reader

    • New 2.1 version with lending, security, and Macintosh version

    • Not available on PDAs, no reflowable text


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E-Book Examples

“Low end” eBooks with simpler markup:

  • Gemstar REB-1100 (aka Rocket eBook)

    • Dedicated reader, Gemstar distributor, can load own files

  • Palm Reader (peanutpress.com)

    • Designed for Palm, can work on PocketPC

    • Shipping with new Palm m500 and m505 handhelds

  • Mobipocket

    • Designed for numerous handheld devices

    • Adopted by Franklin eBookMan


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Gemstar REB 1200

E-Book Examples - Gemstar, Microsoft, Adobe, Palm, Mobipocket

  • Also known as Softbook 200/250e

  • Full screen VGA

    • 480x640 / 16-bits

  • 3 resizable fonts (serif, sans-serif, mono)

  • OEB compliant

    • CSS support + extensions for OEB “header” and “footer”


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Microsoft Reader

E-Book Examples - Gemstar, Microsoft, Adobe, Palm, Mobipocket

  • Latest Versions

    • Newest: 1.51 for Europe

    • English for PC: 1.5

    • PocketPC OS: 1.0

  • 3 resizable fonts (serif, sans, mono)

  • OEB compliant

    • CSS support + extensions

  • For PC: “pagelets”, basic tables, enhanced security


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Adobe eBook Reader

E-Book Examples - Gemstar, Microsoft, Adobe, Palm, Mobipocket

  • Latest Version

    • 2.1 for PC, Macintosh

  • All fonts in document supported

  • Zoom feature

    • no text reflow (yet)

  • Updated DRM:

    • lend (via infrared)

    • PC stamping


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Gemstar REB 1100

E-Book Examples - Gemstar, Microsoft, Adobe, Palm, Mobipocket

  • Also known as Rocket eBook

  • Single-bit images

  • One font

    • ‘small’ and ‘large’

  • HTML compliant

    • non-standard subset, no style sheet support

  • Allows users to load their own files


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Palm Reader

E-Book Examples - Gemstar, Microsoft, Adobe, Palm, Mobipocket

  • Also known as “Peanut Press” reader

    • For Palm Handheld, Handspring Visor, or any other Palm OS

  • 8-bit B&W or color

  • One font: two sizes

  • Proprietary (non-OEB) load format


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Mobipocket Reader

E-Book Examples - Gemstar, Microsoft, Adobe, Palm, Mobipocket

  • PDAs - PalmOS, Pocket PC, Franklin eBookman, Epoc32

  • 8-bit B&W or color

  • Several fonts/sizes (based on device)

  • OEB (simplified) with CSS support


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Image support

E-Book Examples - Gemstar, Microsoft, Adobe, Palm, Mobipocket

REB-1200 (16-bit color) MS Reader (original) Adobe eBook (original)


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Image support

E-Book Examples - Gemstar, Microsoft, Adobe, Palm, Mobipocket

REB-1100 (monochrome) Palm OS (small/8 bits) MobiPocket (small/8 bits)


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Layout Options

E-Book Examples - Gemstar, Microsoft, Adobe, Palm, Mobipocket

REB-1200 (OEB styled) MS Reader (OEB styled) Abobe eBook (original)


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Layout Options

E-Book Examples - Gemstar, Microsoft, Adobe, Palm, Mobipocket

REB-1100 (simplified) Palm OS (big/small/bold) MobiPocket (on eBookMan)


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Interior Page

E-Book Examples - Gemstar, Microsoft, Adobe, Palm, Mobipocket

REB-1200 (OEB styled) MS Reader (OEB styled) Abobe eBook (original)


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Interior Page

E-Book Examples - Gemstar, Microsoft, Adobe, Palm, Mobipocket

REB-1100 (simplified) Palm III (Peanut format) MobiPocket (on eBookMan)


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