is there a solution for local small businesses facing the healthcare crisis
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Is there a solution for local small businesses facing the healthcare crisis? Small Business Challenge Small business: employs 60% of all people working generates 50% of all the GDP accounted for 415,000 of the 550,000 new jobs created in 2002

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small business challenge
Small Business Challenge
  • Small business:
    • employs 60% of all people working
    • generates 50% of all the GDP
    • accounted for 415,000 of the 550,000 new jobs created in 2002
  • Recent economic trends and rising healthcare costs have created a challenge for small businesses
  • Benefits are used by small business as a recruitment and acquisition strategy
minnesota healthcare
Minnesota Healthcare
  • In 2004, most employees with benefit plans will experience a 20-30% increase in premiums of medical benefits alone
  • 272,000 uninsured residents in Minnesota
  • 75% residents in Minnesota are underinsured
  • Minnesota\'s public hospitals and clinics absorb the costs - pass onto the insured
alternative benefit plan solution
Alternative Benefit Plan Solution
  • The Federal Chamber of Commerce
    • For profit organization
    • No government affiliation
    • Not associated with the local chamber of commerce
    • 5 years old
    • 200,000 members
    • FedCare Plan
federal chamber of commerce marketing challenges
Federal Chamber of Commerce Marketing Challenges
  • Introduction into the market
  • Limited sales force
research question
Research Question

Do local businesses have preferred

communication methods for

learning about alternative

employee benefit plans?

communication methods
Face-to-face meetings

Memos

Newsletters

Internet

Intranet

Presentations

Web-based seminars

E-mail

Phone/Voice mail

Fax Blast

Advertising

Direct Marketing

Personal Selling

Public Relations

Media Relations

Communication Methods
methodology
Methodology
  • Key research questions focused on:
    • communication methods and preferences
    • most valuable benefits to small businesses
methodology9
Methodology
  • 300 businesses
  • Cross section of local small businesses
  • Sample created from the Minneapolis Chamber of Commerce Membership Database
significant findings
Significant Findings
  • Face-to-face, e-mail and voicemail communications were preferred.
  • Traditional methods of advertising, personal sales calls, and direct marketing still preferred during early stages
  • Preferred face-to-face and written proposals in negotiating for new products and services
significant findings14
Significant Findings
  • Majority used web-based communication tools in daily business
  • Technology has increased in small business marketing efforts
  • Internet complemented traditional marketing methods
value of this research project
Value of this Research Project
  • Gives insight into local business preferred communication methods
  • Assists in determining most effective communication strategies
  • Develops integrated marketing communications plan based on preferences
questions
Questions?

Thank you!

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