Introduction to electronic commerce
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Introduction to Electronic Commerce August 22, 2001 - Dr. Al Bento - University of Baltimore E-Commerce & Information Systems 1960s and early 70s - batch and transaction oriented systems late 70s and early 80s - on-line, customer oriented systems

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Introduction to electronic commerce l.jpg

Introduction toElectronic Commerce

August 22, 2001 - Dr. Al Bento - University of Baltimore


E commerce information systems l.jpg
E-Commerce & Information Systems

  • 1960s and early 70s - batch and transaction oriented systems

  • late 70s and early 80s - on-line, customer oriented systems

  • late 80s and early 90s - on-line, business to business systems (IOS, EDI)

  • late 90s and early 00s - on the Web, global business & customer oriented systems (GEC)


E commerce roots l.jpg
E-Commerce roots

  • Electronic funds transfer (EFT): the oldest large-scale e-commerce root. Banks have been exchanging financial transactions through Automated Clearing Houses for decades.

  • Transaction automation (TA): consumers and businesses have been using TA in a variety of Point of Sales (POS) applications, like credit-cards, purchase scanning, etc. Verifone was the pioneer.

  • Inter Organizational Systems (IOS): business to business commerce over proprietary networks particularly for order entry and purchasing, using Electronic Data Interchange (EDI) technology and standards.

  • Electronic Commerce today: business to business (B2B), business to consumers (B2C), consumers to consumers (C2C).


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E-Commerce Technologies

  • Traditional technologies

    • Operating Systems: scalability, portability, security, interoperability

    • Networking & telecommunications: bandwidth, reliability, scalability, security

    • Data bases: dynamic catalog management and display, order entry, fulfillment and delivery.

  • New technologies

    • HTML: Web Design and store-front tools

    • Web programming: Server management & CGI programming


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Strategic Areas: Marketing

  • design

    • presence

    • visibility

  • catalog development

    • price & availability

    • description, image

  • order entry

    • billing

    • credit cards, etc

  • customer service

    • FAQ

    • returns


  • Strategic areas operations l.jpg
    Strategic Areas: Operations

    • supplier ordering and receiving

      • partners

      • JIT (just-in-time)

  • distribution centers

    • warehouse(s)

    • packing

    • shipping

  • order-tracking

    • internal

    • external

  • delivery services


  • Strategic areas business models l.jpg
    Strategic Areas: Business models

    • extranet

      • firewall

      • tunneling

  • Web front-end + outsourcing

    • store-front tools

    • outsourcers

  • extranet + Web front-end + outsourcing

    • combination of above


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