Healthy Lifestyle Promotion: How Brands Work in Public Health Presented by Doug Evans RTI International Presented at Conversations on Social Marketing November 5, 2007 • Washington, DC. 701 13 th Street, NW ■ Suite 750 ■ Washington, DC 20005. Phone 202-728-2058.
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Healthy Lifestyle Promotion: How Brands Work in Public HealthPresented byDoug EvansRTI InternationalPresented atConversations on Social MarketingNovember 5, 2007 • Washington, DC
701 13th Street, NW ■ Suite 750 ■ Washington, DC 20005
E-mail [email protected]
RTI International is a trade name of Research Triangle Institute
Health Behavior (smoking, diet, etc.)
Truth Campaign Exposure by Media Markets (2000–2002)
Approximately 22% of total decline in youth smoking attributable to the truth campaign
Represents roughly 300,000 fewer youth smokers as a result of truthPortion of Decline in Youth Smoking Attributable to truth
* p <0.01
Source: Evans, Price, Blahut, 2005.