GIANT

GIANT PowerPoint PPT Presentation


  • 128 Views
  • Uploaded on
  • Presentation posted in: General

Download Presentation

GIANT

An Image/Link below is provided (as is) to download presentation

Download Policy: Content on the Website is provided to you AS IS for your information and personal use and may not be sold / licensed / shared on other websites without getting consent from its author.While downloading, if for some reason you are not able to download a presentation, the publisher may have deleted the file from their server.


- - - - - - - - - - - - - - - - - - - - - - - - - - E N D - - - - - - - - - - - - - - - - - - - - - - - - - -

Presentation Transcript


1. GIANT? ????????? ??????? ??? Giant Bicycle Group 2006.10.23

2. 2

3. 3 ?.???? 1986~1990 ?USA?? 1990~ ???? 1990~1991 ????? 1991~1992 ?R&D????(RKD??) 1992.7~1998.7 GIANT CHINA???? 1998~2002.11 ???TM?? 2000.3~NOW GIANT TAIWAN??? 2000.4~NOW TOGETHER?????? 2002.11~NOW ???????

4. 4

5. 5

6. 6 ?.??????????? 1972????????? ?????? ????????? ???? ???????(SCM) ?????CrMo????

7. 7 ?.??????????? 80???????????? ????????????? BMX?? ??????? ?????,?????? ??OPERATION?MERCHANDISING?LOGISTICS?MARKETING?BRANDING???

8. 8 ?.??????????? 1986???????????? MTB?ATB???? ??CARBON FIBER ??COUGAR MIYATA??? WHY ??? 1.????????????? 2.???FORMOSA 3.????

9. 9 ?.??????????? 1986???????????? ?? ?????? ??? ??????,???????? ????????,?????? ???????????????

10. 10 ?.??????????? 1987??USA???? ?????????,?????CBC CBC??? ?????????? ???GIANT?USA??????? ????- ???????????????? ????14?,??2000?

11. 11 ?.??????????? 1987??USA???? ???? ????? ???? ??? ?????? CLOSEOUTS? ???????

12. 12 ?.??????????? ????????????????? ??NICHE PLAYER ????? ???????? ?????? ?????????????

13. 13 ?.??????????? 1991?????? ????? ???? ?PHOENIX???? ???????(1992) OEM???? (1992) G+P?????(1993) ????????? ?????50???????

14. 14 ?.??????????? 1995?????? ????????,DUMPING ??????,??????? ?????VS????? 98??GTM??,????GTM??????

15. 15 ?????Branding? ? ????? END USER?????????????   ? ?????? ????????,????? ?????????? ? ????? ???????????? ???……

16. 16 ?????Branding? ? ??????? ?????????? ??????????? ????? ????? ??????????? ??????? ??,???? ?????

17. 17 ?????Branding? ????? ??? ? ?? ???????—??????????????????????(??),????????????? ???????????????? ???????? — CI?BI?VI ?????????,?????? ???????????????? ????????????,??????,?? ??????,????????

18. 18 ?????Marketing? GUSA????? Y2K???? QUALITY+VALUE?INNOVATION+PERFORMANCE SERVICE?PROFESSIONAL ??MARKETING-BIG BEAR ?? NRS?XTC?ALUXX?TCR?OCR ?????(???????) ???????? RESELLER?RETAIL SUPPORTER ????,????

19. 19 ?????Marketing? GCS???? ?????? OEM?OBM??? ???????? ???????? ????— ?????? ????— ???????????? ???? ????? ???? Total Best Value:

20. 20 ?????Marketing? GTS????? ????.??.??.??.??.??????? ????????? ????????,???? ????,????,????,???? ?????????????? ?????????? ?????????

21. 21 ????????????

22. 22 ???????????? INC?3S Strategy Strategy ?support ?service SBU- Factory: engineering, mfg, service Sales company: branding, merchandising, logistics, service, sales Local ?global ?globalocal TM-????,?????? PDM?POS?ERP…….

23. 23 ???????????? LOCAL SUCCESS; GLOBAL SUPPORT GLOBAL GIANT;LOCAL TOUCH NO.1;NO.2 ?????????? ??????,?????????? O2 -THE ONE & ONLY

24. 24 ???????????? BE FIRST, BEST, OR BE DIFFERENT 3T-TRUTH, TRUST, TEAMWORK 3S-SPEED, SIMPLICITY,SELF-CONFIDENCE ????,????,???? ????????(???) ????,????

25. 25 ?????????? ?????? ?????,?????? ?????,???????? ?????????? ????????????

26. 26 ???????????? ? ??? VS ??? ? Global Brand , Local Touch ? 80/20?? ? ????,???? ? 3S: ??,??,??

27. 27 ???????????? ? MBO ? KPI ? SOP ??? ? G5

28. 28 ???????????? ? ???? — BPR???????????PDCA ? ??? — MBO???????????

29. 29 ???? ???????? ????---??????????? ????????,?????????? ?????? ?????,????? ??????????

30. Thank you!

31. ??

32. 32 GIANT?? ?”????????????”??????? ???????66% (ODM34%) ????????5%,??????????????, ?????????????? ??????????????,??2???????????????????????????,??2?????????????

33. 33 GIANT?? ??/???????? ?????????????????? ???????? ???????? ??50??,??10,000?????????

34. 34 ????

35. 35 ???? ???? Giant ??????????????????????, ???????. Giant ???????, ??????????, ?????, ??????????,????????????. Giant ????????????,??????????????????.

36. 36 ???? ???? ???? = ??????

37. 37 ?GIANT/??????????????????????????????????? ?GIANT???????????????,?????????????????,?????????????? ??????Interbrand ?GIANT???

38. 38

39. 39 ??????

40. Thank you!

  • Login