Building Custom Content on a Limited (or NO) Budget
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Building Custom Content on a Limited (or NO) Budget Custom Content at McCain A development model that works for us Shane Matthews – McCain Foods Ltd. We’ll talk about … Our elearning program at McCain What custom content is, and why it’s important.

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Building Custom Content on a Limited (or NO) Budget

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Building Custom Content on a Limited (or NO) Budget

Custom Content at McCain

A development model that works for us

Shane Matthews – McCain Foods Ltd.


We’ll talk about …

  • Our elearning program at McCain

  • What custom content is, and why it’s important.

  • How McCain builds custom content that’s “good enough”, but effective, and “on the cheap”.


Introduction


What is McCain Foods?

1 in every 3


elearning at McCain Foods

  • Globally distributed

  • Multiple languages

  • Lack of workstations

  • Low computer literacy


eLearning at McCain Foods

2008

2007

2006

2005

2004

2003

80,000+

Projected

2,983

4,349

8,440

14,322

29,668

Courses Completed (*July 08)

17,701

Number of LMS logins


eLearning at McCain Foods

Courses Completed (*July 08)

17,701

12,863

McCain Custom Courses

(only 6 available at the time)


What is Custom Content?


WHAT is Custom Content?

Elearning courses that are company-specific …

Some other descriptors I’ve heard …

  • Expensive

  • Complicated

  • Takes too long to build

  • Difficult to build internally

    • Resources

    • Skillsets, “know-how”

    • Special software


WHY build Custom Content?

Elearning courses that are company-specific …

  • Strategic

    • Target where improvements are needed

    • Can save time and money

  • Directly relevant and applicable

    • Higher learner retention

    • Higher satisfaction

  • Increased awareness of elearning

    • Custom makes headlines

It can take your program “to the next level”


Example – McCain Custom Course


How does McCain build their Custom Courses?


How do you build your custom courses?

We use a “Rapid Development” model …

Build in PPT

Add things in Articulate

PublishedCourse

+


How do you build your custom courses?

We use a “Rapid Development” model …

  • Course templates

  • Expert involvement

  • Add media

  • Review cycle

  • Publish and Deploy


We use a “Rapid Development” model …

1. Course templates

  • Design Document template

    • Helps work through learning objectives, flow, etc.

  • PowerPoint course template

    • Structured, with branded elements

    • Suggested page layouts

    • Helpful instructions

    • Basically, it’s “Fill in the blank”


We use a “Rapid Development” model …

2. Expert involvement

  • Work with the SME

  • Provide them with the templates

  • THEY do the “heavy lifting”

Work with the SMEs to fill in as much info as possible.


We use a “Rapid Development” model …

3. Add media

  • When course template is complete with scripts …

    • Add applicable images

    • Animate builds

    • Add “knowledge checks”

    • Add course test

    • Record final narration


We use a “Rapid Development” model …

4. Review cycle

  • Place the course “beta” on a “preview server”

  • Send SME link to review

  • SME sends changes


We use a “Rapid Development” model …

5. Publish and Deploy

  • Publish as AICC

  • Upload and install to LMS

  • Email notification


So what’s “cheap” about all of this?


So what’s “cheap” about all of this?

  • We can do it ALL internally …

  • The more you can do on your own … the cheaper the cost of development.

  • This model allows us to …

    • Build what we can internally

    • Outsource any other pieces if need be


Custom courses we’ve built in the past 12 months …

  • McCain Health & Safety

    • Lockout Tagout – English, Spanish, Hmong, French

    • Slips, Trips, and Falls – English, Spanish, Hmong, French

    • Manual Handling – English, French

  • McCain Food Safety

    • Allergen Control

    • GMPs and You (Good Manufacturing Practices)

    • HACCP (Hazard Analysis Critical Control Points)

  • New Employee Orientation

    • The History of McCain – English, French

    • The McCain Code of Conduct

  • Industrial Maintenance

    • The Basics of Electricity

  • Legal Issues

    • Competition Law Compliance at McCain


What tools/skillsdo you need?


What tools do you use?

  • PowerPoint

  • Articulate elearning Studio - $1000

  • Image Editor

    • Photoshop “Elements” - $100

    • GIMP – free

  • Image library

    • Photos I take myself - free

    • Stock.xchng – free

    • Stockxpert - $1 per image

    • Microsoft Clip Art - free

  • USB Headset microphone - $80

  • Audio software – optional

    • Audacity - free


What skills do you need?

  • PowerPoint

    • Above average skills - effective use of animations, etc.

  • Articulate elearning Studio

    • None – very easy to learn

  • Image Editor

    • Basic skills – making selections, saving as PNGs with no BG

  • USB Headset microphone

    • Basic narration skills

  • Audio software

    • Basic skills – taking out “breaths”,optimizing volume level


Mine won’t be good enough.


Mine won’t be good enough.

What is “good enough”?

  • Instructionally sound

    • Meets learning objectives

    • Structured in a logical format

    • Knowledge checks, interactions

    • Course test

  • Effective use of images

    • Doesn’t matter if they’re “great” or “perfect”

    • Builds really help to convey messages

  • Pleasant narration

“Good enough” is when it has the

intended effect on your learners.


Questions?


Presentation Summary

During this presentation, you have learned about:

  • What custom content is and why it’s important.

  • How to build custom content that “good enough” and “on the cheap”.

  • A “rapid dev” model that works for McCain Foods.


Custom Content at McCain

A development model that works for us

Shane Matthews – McCain Foods Ltd.


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