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Building Custom Content on a Limited (or NO) Budget Custom Content at McCain A development model that works for us Shane Matthews – McCain Foods Ltd. We’ll talk about … Our elearning program at McCain What custom content is, and why it’s important.

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Building Custom Content on a Limited (or NO) Budget

Custom Content at McCain

A development model that works for us

Shane Matthews – McCain Foods Ltd.

we ll talk about
We’ll talk about …
  • Our elearning program at McCain
  • What custom content is, and why it’s important.
  • How McCain builds custom content that’s “good enough”, but effective, and “on the cheap”.
elearning at mccain foods
elearning at McCain Foods
  • Globally distributed
  • Multiple languages
  • Lack of workstations
  • Low computer literacy
elearning at mccain foods6
eLearning at McCain Foods

2008

2007

2006

2005

2004

2003

80,000+

Projected

2,983

4,349

8,440

14,322

29,668

Courses Completed (*July 08)

17,701

Number of LMS logins

elearning at mccain foods7
eLearning at McCain Foods

Courses Completed (*July 08)

17,701

12,863

McCain Custom Courses

(only 6 available at the time)

what is custom content9
WHAT is Custom Content?

Elearning courses that are company-specific …

Some other descriptors I’ve heard …

  • Expensive
  • Complicated
  • Takes too long to build
  • Difficult to build internally
    • Resources
    • Skillsets, “know-how”
    • Special software
why build custom content
WHY build Custom Content?

Elearning courses that are company-specific …

  • Strategic
    • Target where improvements are needed
    • Can save time and money
  • Directly relevant and applicable
    • Higher learner retention
    • Higher satisfaction
  • Increased awareness of elearning
    • Custom makes headlines

It can take your program “to the next level”

how do you build your custom courses
How do you build your custom courses?

We use a “Rapid Development” model …

Build in PPT

Add things in Articulate

PublishedCourse

+

how do you build your custom courses14
How do you build your custom courses?

We use a “Rapid Development” model …

  • Course templates
  • Expert involvement
  • Add media
  • Review cycle
  • Publish and Deploy
we use a rapid development model
We use a “Rapid Development” model …

1. Course templates

  • Design Document template
    • Helps work through learning objectives, flow, etc.
  • PowerPoint course template
    • Structured, with branded elements
    • Suggested page layouts
    • Helpful instructions
    • Basically, it’s “Fill in the blank”
we use a rapid development model16
We use a “Rapid Development” model …

2. Expert involvement

  • Work with the SME
  • Provide them with the templates
  • THEY do the “heavy lifting”

Work with the SMEs to fill in as much info as possible.

we use a rapid development model17
We use a “Rapid Development” model …

3. Add media

  • When course template is complete with scripts …
    • Add applicable images
    • Animate builds
    • Add “knowledge checks”
    • Add course test
    • Record final narration
we use a rapid development model18
We use a “Rapid Development” model …

4. Review cycle

  • Place the course “beta” on a “preview server”
  • Send SME link to review
  • SME sends changes
we use a rapid development model19
We use a “Rapid Development” model …

5. Publish and Deploy

  • Publish as AICC
  • Upload and install to LMS
  • Email notification
so what s cheap about all of this21
So what’s “cheap” about all of this?
  • We can do it ALL internally …
  • The more you can do on your own … the cheaper the cost of development.
  • This model allows us to …
    • Build what we can internally
    • Outsource any other pieces if need be
custom courses we ve built in the past 12 months
Custom courses we’ve built in the past 12 months …
  • McCain Health & Safety
    • Lockout Tagout – English, Spanish, Hmong, French
    • Slips, Trips, and Falls – English, Spanish, Hmong, French
    • Manual Handling – English, French
  • McCain Food Safety
    • Allergen Control
    • GMPs and You (Good Manufacturing Practices)
    • HACCP (Hazard Analysis Critical Control Points)
  • New Employee Orientation
    • The History of McCain – English, French
    • The McCain Code of Conduct
  • Industrial Maintenance
    • The Basics of Electricity
  • Legal Issues
    • Competition Law Compliance at McCain
what tools do you use
What tools do you use?
  • PowerPoint
  • Articulate elearning Studio - $1000
  • Image Editor
    • Photoshop “Elements” - $100
    • GIMP – free
  • Image library
    • Photos I take myself - free
    • Stock.xchng – free
    • Stockxpert - $1 per image
    • Microsoft Clip Art - free
  • USB Headset microphone - $80
  • Audio software – optional
    • Audacity - free
what skills do you need
What skills do you need?
  • PowerPoint
    • Above average skills - effective use of animations, etc.
  • Articulate elearning Studio
    • None – very easy to learn
  • Image Editor
    • Basic skills – making selections, saving as PNGs with no BG
  • USB Headset microphone
    • Basic narration skills
  • Audio software
    • Basic skills – taking out “breaths”,optimizing volume level
mine won t be good enough27
Mine won’t be good enough.

What is “good enough”?

  • Instructionally sound
    • Meets learning objectives
    • Structured in a logical format
    • Knowledge checks, interactions
    • Course test
  • Effective use of images
    • Doesn’t matter if they’re “great” or “perfect”
    • Builds really help to convey messages
  • Pleasant narration

“Good enough” is when it has the

intended effect on your learners.

presentation summary
Presentation Summary

During this presentation, you have learned about:

  • What custom content is and why it’s important.
  • How to build custom content that “good enough” and “on the cheap”.
  • A “rapid dev” model that works for McCain Foods.
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Custom Content at McCain

A development model that works for us

Shane Matthews – McCain Foods Ltd.

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