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Building Custom Content on a Limited (or NO) Budget

Building Custom Content on a Limited (or NO) Budget Custom Content at McCain A development model that works for us Shane Matthews – McCain Foods Ltd. We’ll talk about … Our elearning program at McCain What custom content is, and why it’s important.

JasminFlorian
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Building Custom Content on a Limited (or NO) Budget

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  1. Building Custom Content on a Limited (or NO) Budget Custom Content at McCain A development model that works for us Shane Matthews – McCain Foods Ltd.

  2. We’ll talk about … • Our elearning program at McCain • What custom content is, and why it’s important. • How McCain builds custom content that’s “good enough”, but effective, and “on the cheap”.

  3. Introduction

  4. What is McCain Foods? 1 in every 3

  5. elearning at McCain Foods • Globally distributed • Multiple languages • Lack of workstations • Low computer literacy

  6. eLearning at McCain Foods 2008 2007 2006 2005 2004 2003 80,000+ Projected 2,983 4,349 8,440 14,322 29,668 Courses Completed (*July 08) 17,701 Number of LMS logins

  7. eLearning at McCain Foods Courses Completed (*July 08) 17,701 12,863 McCain Custom Courses (only 6 available at the time)

  8. What is Custom Content?

  9. WHAT is Custom Content? Elearning courses that are company-specific … Some other descriptors I’ve heard … • Expensive • Complicated • Takes too long to build • Difficult to build internally • Resources • Skillsets, “know-how” • Special software

  10. WHY build Custom Content? Elearning courses that are company-specific … • Strategic • Target where improvements are needed • Can save time and money • Directly relevant and applicable • Higher learner retention • Higher satisfaction • Increased awareness of elearning • Custom makes headlines It can take your program “to the next level”

  11. Example – McCain Custom Course

  12. How does McCain build their Custom Courses?

  13. How do you build your custom courses? We use a “Rapid Development” model … Build in PPT Add things in Articulate PublishedCourse +

  14. How do you build your custom courses? We use a “Rapid Development” model … • Course templates • Expert involvement • Add media • Review cycle • Publish and Deploy

  15. We use a “Rapid Development” model … 1. Course templates • Design Document template • Helps work through learning objectives, flow, etc. • PowerPoint course template • Structured, with branded elements • Suggested page layouts • Helpful instructions • Basically, it’s “Fill in the blank”

  16. We use a “Rapid Development” model … 2. Expert involvement • Work with the SME • Provide them with the templates • THEY do the “heavy lifting” Work with the SMEs to fill in as much info as possible.

  17. We use a “Rapid Development” model … 3. Add media • When course template is complete with scripts … • Add applicable images • Animate builds • Add “knowledge checks” • Add course test • Record final narration

  18. We use a “Rapid Development” model … 4. Review cycle • Place the course “beta” on a “preview server” • Send SME link to review • SME sends changes

  19. We use a “Rapid Development” model … 5. Publish and Deploy • Publish as AICC • Upload and install to LMS • Email notification

  20. So what’s “cheap” about all of this?

  21. So what’s “cheap” about all of this? • We can do it ALL internally … • The more you can do on your own … the cheaper the cost of development. • This model allows us to … • Build what we can internally • Outsource any other pieces if need be

  22. Custom courses we’ve built in the past 12 months … • McCain Health & Safety • Lockout Tagout – English, Spanish, Hmong, French • Slips, Trips, and Falls – English, Spanish, Hmong, French • Manual Handling – English, French • McCain Food Safety • Allergen Control • GMPs and You (Good Manufacturing Practices) • HACCP (Hazard Analysis Critical Control Points) • New Employee Orientation • The History of McCain – English, French • The McCain Code of Conduct • Industrial Maintenance • The Basics of Electricity • Legal Issues • Competition Law Compliance at McCain

  23. What tools/skillsdo you need?

  24. What tools do you use? • PowerPoint • Articulate elearning Studio - $1000 • Image Editor • Photoshop “Elements” - $100 • GIMP – free • Image library • Photos I take myself - free • Stock.xchng – free • Stockxpert - $1 per image • Microsoft Clip Art - free • USB Headset microphone - $80 • Audio software – optional • Audacity - free

  25. What skills do you need? • PowerPoint • Above average skills - effective use of animations, etc. • Articulate elearning Studio • None – very easy to learn • Image Editor • Basic skills – making selections, saving as PNGs with no BG • USB Headset microphone • Basic narration skills • Audio software • Basic skills – taking out “breaths”,optimizing volume level

  26. Mine won’t be good enough.

  27. Mine won’t be good enough. What is “good enough”? • Instructionally sound • Meets learning objectives • Structured in a logical format • Knowledge checks, interactions • Course test • Effective use of images • Doesn’t matter if they’re “great” or “perfect” • Builds really help to convey messages • Pleasant narration “Good enough” is when it has the intended effect on your learners.

  28. Questions?

  29. Presentation Summary During this presentation, you have learned about: • What custom content is and why it’s important. • How to build custom content that “good enough” and “on the cheap”. • A “rapid dev” model that works for McCain Foods.

  30. Custom Content at McCain A development model that works for us Shane Matthews – McCain Foods Ltd.

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