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Blogs and Social Media: Today’s Marketing and Sales Tool for Business Anita Campbell – October 2008 Your Presenter Anita Campbell 20 years in Corporate world Blogging since 2003 Small Business Trends is flagship blog Blog started as a better way to publish newsletter articles

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Blogs and Social Media:Today’s Marketing and Sales Tool for Business

Anita Campbell – October 2008

smallbiztrends.com


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Your Presenter

  • Anita Campbell

  • 20 years in Corporate world

  • Blogging since 2003

  • Small Business Trends is flagship blog

  • Blog started as a better way to publish newsletter articles

  • Blogging transformed my business

smallbiztrends.com


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Blogs in Business

We Will Cover:

  • Blogs

  • The power of RSS

  • Social media

smallbiztrends.com


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About Blogs (web + logs)

  • Chronologically arranged websites

  • Lots of content

  • Easy to update / instant Web publishing

  • Attract inbound links

  • Informal two-way conversations

  • RSS feeds = more ways to be found

    • develops loyal readers who subscribe

    • indexed in additional search engines

smallbiztrends.com


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Business Blog Example

“Me to You”

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Business Blog Anatomy

Chronological entries: most recent at top. Easy to scan.

smallbiztrends.com


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Blog “Conversations”

Comments by readers

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More “Conversations”

Conversations continued on other blogs through trackbacks

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Links for Search Engines 

Blogroll links to other sites

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Who’s Blogging?

  • Mainstream – small businesses

  • Technorati.com tracking 70+ million

    • One third are active

  • 5% (over 1 million) are business blogs

  • 55 million read blogs (Pew Internet study)

“Everybody has a blog today”

– Website Services Magazine, May 2007

smallbiztrends.com


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A Word About RSS Feeds

  • Blogs generate RSS feeds – your content is also distributed as a news feed

  • Expands reach of your message

    • More search engines to be found in

    • Embraced by the Big 3: Google, Yahoo and Microsoft (Vista and IE 7)

  • Develops community following – readers subscribe through “feedreaders”

smallbiztrends.com


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Feedreaders are convenient, letting a person read many websites from one place at one time

smallbiztrends.com


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…all it takes is one click to jump to see another site’s updated content

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… it’s a little like reading email – except that you are reading Web site content – and no spam!

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Look For Them…

Feed chiclets

Rectangular “Add” buttons

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You will only use 20% of the sites out there

smallbiztrends.com


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Techniques that help you Build Your Brand

  • Facebook – for companies

  • LinkedIn for personal branding

  • Blogging

smallbiztrends.com


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Techniques that help you network and make connections

  • LinkedIn

  • Twitter

  • Facebook

  • Blogging

smallbiztrends.com


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Techniques that Convert Visitors to Customers

  • Publish Quality Content Often - blogs

  • Offer Free downloads for Contact Information

  • Use Contact Information to Build House List

  • Develop an Irresistible Offer and Make it Easy to Buy

smallbiztrends.com


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Advanced Web Strategies

  • iPhone applications and desktop/Web widgets (Andertoons)

  • Membership sites and spaces (Aaron Wall)

  • E books from blog content

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Small Biz Online Marketing ROI

Bookmarking: Del.icio.us, Stumbleupon

Facebook

Video / YouTube

LinkedIn

Email marketing

Pay-per-click ads

MySpace

Affiliate program

Website

Squidoo, Knol

Blog

SEO

Yellow Pages listings

Online press releases

Twitter

Podcasts

Voting sites: Digg, Mixx

Forum / Blog commenting

© 2008, Small Business Trends

smallbiztrends.com


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Blogs in Business

  • Thanks and Questions???

  • More resources:www.smallbiztrends.com/blogging

smallbiztrends.com


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