An introduction to all about vision
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An Introduction to All About Vision ®. Home Page. Mission To provide consumers with comprehensive, trustworthy information on eye health and vision correction options; enabling delivery of contextual marketing messages to a highly targeted audience. Quick Facts. Launched in January 2000

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An Introduction to All About Vision ®

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An Introduction toAll About Vision®

Home Page

MissionTo provide consumers with comprehensive, trustworthy information on eye health andvision correction options;enabling delivery of contextual marketing messages to a highly targeted audience.

Quick Facts

Launched in January 2000

Site does not sell products

Includes more than 450 pages ofcustom-developed, proprietary content

Content is produced with the input ofan Advisory Board of eye care professionals…

Advisory Board

Joseph T. Barr, OD, MS

Brian Boxer Wachler, MD

Michael DePaolis, OD, FAAO

Burt Dubow, OD, FAAO

Valerie Kattouf, OD

Mark Mattison-Shupnick, ABOM

Charles Slonim, MD, FACS

Vance Thompson, MD

Most Popular Content Areas

  • LASIK & Vision Surgery

  • Contact Lenses

  • Eye Problems & Diseases

  • Eyeglass Frames & Lenses

  • Find an Eye Doctor

Growth of Unique Visitors

(in millions)

Traffic is Generated by:

Search engines

Eye care practitioner recommendations and links

Media mentions and links

Thousands of links from professional associations, special interest organizations, community sites, governments and corporations

Direct marketing programs

Search Engine Ranking

All About Vision enjoys prominent rankings on Google, Yahoo, MSN and other search engines for hundreds of vision-related search terms.

Examples of Google rankings:

Dry eyes #1Macular degeneration #2Glaucoma #7Eye doctors #1

LASIK #3Laser eye surgery #4Contact lenses #1Eyeglasses #4

As of January 10, 2008

The Importance ofSearch Engines80% of adult online Americans have searched the Internet for health information

81% of health searchers start at a search engine, not a medical site

Source: Pew Internet & American Life Project:July 2002, July 2003, May 2005

Cited byProminent Consumer Media

Opportunities for Advertisers

Display ads (250x250)Advertorials On-demand pop-upsSurveys, polls and quizzesMini-sites and sponsored sectionsSponsored content & special featuresCoupons and special offersE-mail newsletter sponsorships

Example of 250 x 250 Display Ad

Example of Advertorial

Example of Links to Advertorials

Advertorial Actions: Link, Registration

Included in Every Ad Program

  • Promotion of your doctor or retail locator

  • Lead generation mechanisms

  • Custom coupons, certificates, etc.

  • Special offer promotion

  • Monthly performance summary

  • Real-time performance statistics

AcuvueAcuvue BifocalAcrySofAcrySof IQAcrySof ToricBlurRelief Eye DropsCareCreditCheckYearly.comClearSight 1 DayCustomVue LASIKFocus DailiesFreshLook Contact LensesIntralase

Lobob Optimum, Sof/Pro02OptixOcusoft Lid ScrubProClear CompatiblesRestasisReStor IOLSimilasan Eye DropsSynergEyesTears AgainTheraTearsTLC Laser Eye CentersTransitions LensesVision Service Plan

Advertised Products & Services

As of January 2008

SalesTom Meinert, 908-534-7776Ron Walker, 858-454-2145 x301 Marketing ServicesHeather Stevens, 858-454-2145 x309 Access Media Group, LLC7590 Fay Avenue, Suite 302La Jolla, CA 92037

Media kit:www.AllAboutVision.Info

Contact Information

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