2. Presentation Outline. BackgroundResearchAIAA Communications AuditBrand RecommendationsBrand StrategyBrand GuidelinesBrand CampaignMember Involvement. 3. Research. MethodologyOver a 5 week period, Focused Image interviewed:Employees (9)Members (26)Participants were asked 20 open-ended questions, centering around their thoughts on AIAA and its position within the marketplaceTo ensure candid responses, participants were assured confidentialityCommunications audit of current AIAA mar1139
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