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1. Why is Branding Important in Medical Practices in the Digital age? WHY IS BRANDING IMPORTANT IN MEDICAL PRACTICES IN THE DIGITAL AGE? www.jaldeehealth.com Health CRM Branding is an essential element in the digital age and applies to all business types. It vitalises the need for customers looking for reliable aspects of business. The healthcare sector is evolving with rapid changes likehealthcare CRMand creating a strong brand identity is becoming more popular. The medical profession may not be similar to the B2B or B2C business types that we see in the market. However, it is essential to portray the strength of your medical practice in the digital age to stand apart from the rest. What is branding? Branding is the process of creating a unique identity for a product, service or organisation to differentiate it from the competitors, build trust with customers and improve overall customer outcomes. Similarly, branding in healthcare is the process of creating a unique identity for a healthcare organisation, service or product. It includes the development of a name, logo, tagline and overall visual identity that communicates the organisation’s values, personality and mission.

2. A strong brand has the potential to help healthcare organisations build trust with patients, differentiate themselves from competitors and improve patient outcomes. Utilising ahealthcareCRMoffers a reputation among patients. Why is branding vital in healthcare? Trust is the byword in the healthcare sector and also the magnet that attracts patients who are adamant about safe, high-quality care. A strong brand also communicates a sense of trustworthiness and professionalism which leads to improved patient satisfaction and outcomes. There are a multitude of reasons to say branding is important in healthcare. The healthcare industry is becoming more competitive each day and it is vital to stay ahead of your competitors in the healthcare sector with efficient branding. Patients have numerous choices and to gain their attention and loyalty, your brand as a medical professional has to stand apart. The increased trust in healthcare brands makes the reason to follow treatment plans, adhere to medication and engage in healthy behaviours. A strong brand that hasmedical clinic softwarehas the influence to retain patients and ensure trust with patients. How to create a strong brand? • Define your brand Each brand stands apart from one another with the unique voice, guidelines and values that it upholds. While creating a brand, make sure that you have defined your target audience and aligned your brand purpose with it. Structuralise the wants and needs of your audience and ensure that you function with morals to achieve them. The process of creating a brand is prolonged. Every step is crucial in creating an aspect of trust and reliability which has to be nurtured to last longer. Healthcare branding reflects the way the organisation or the healthcare

3. professional is perceived by the rest. A positive brand experience offered by ahealthcare CRMis what is needed to stay successful. • Strong visual identity Your brand is not only what you do but also what your patients see. A strong visual identity resonates with the needs of your patients and helps you gather trust. It also suggests the enhanced online presence you might need in the digital age. The defined logo, brand name, social media presence, branded app or website add to the list of enhancing your visual identity. All these elements come together to create a strong cohesive identity. • Consistent branding Branding is never a one-time experience instead a continued effort to stay as the best choice for your target audience. Consistency remains the key to transforming the way patients interact with the brand. The personality of the branding, reputation, presence, mission vision, morals, philosophy and style generate the impression among patients. Brandingis significant in modern healthcare practices. Today, patients are more informed and empowered to reflect on their experiences and make informed decisions. They demand excellent patient experiences and are likely to share the experience with others through reviews. A good brand with an adequate reputation helps you cultivate a trustworthy and unique brand. Jaldee Health offers every healthcare professional, clinic or hospital branded app/ website to generate a unique brand identity. The branded app/website helps your patients to conveniently book appointments and schedule the time slot easily. Contact us at +91 7306823011 or visit www.ialdeehealth.comto schedule your free demo.