Facebook has continued its practice of spinning off apps from its core product with the launch of a standalone Events service. Available only for iOS devices currently, this app is a dedicated place to find nearby things to do and what your friends are up to.\n
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Facebook launches standalone app for Events
Every morning I wake up, the first thing that I check on my smartphone is if
Facebook has announced a new feature/ app. I know of the various hazards of
being addicted to smartphones but blame it on Facebook to launch something
new after every few days. It came as no surprise when Facebook launched the
new iOS app for Facebook Events. After all, there are 650 million people (around
the globe) who use Facebook Events to access information on meetups, events,
fests, carnivals and parties near them.
With a dedicated app to find events ‘near you’, Facebook wishes to empower
users to sync the events that they are interested to attend with their calendar.
The app will soon be launched for Android OS as well. Check out this super
engaging video on the launch of Events from Facebook.
The app is clearly based on a requirement from the users wherein they requested
for an easy-to-browse, powerful and simple way to find events of their interest.
Facebook Events Manager, Aditya Koolwaal stated, “We went directly to the
community. We did several trial runs in six cities across the U.S. with a few
hundred people using it. Users asked for easy browse-ability, powerful search and
a simple way to know what was coming up”.
This time around, one good thing is that the core Facebook app will still offer the
Events feature and like Facebook Messenger, the users will not be forced to
switch between apps. Facebook is still working on ways to promote the
standalone app and make it popular for more users to be able to use it. As per an
article published on Techcrunch, Koolwal added, “The core thesis behind this app
is that if we build something for the people really eager to discover events, people
will have a good time.” The bigger goal is to find out which features work so the
company can “take the best parts and put them back in Facebook.”
Facebook. It presents an opportunity for people to be part of social, professional
and cultural events. And of course it is exciting to connect offline, take pictures
and share them on Facebook.
On launching of the app, a user will see Events that they have been RSVPd to. The
users can also view the events that might be of interest to them (based on where
their contacts/ friends are going, pages they’ve liked, etc.). When a user searches
for events, they can tap tiles of their interest and also see events that are
happening in a particular location (useful if they are planning a vacation).
Though Facebook has discontinued several of its standalone apps like Slingshow,
Riff, etc., the Events app is being seen to have great potential to help users to
manage their schedule.
For more click here: http://www.ishir.com/blog/4411/facebook-launches-standalone-app-