After the Google Panda algorithm 4.0, a great impact has been felt across the newswire and public relations industry. Did Google intentionally targeted press release sites? If yes, what newswire and public relations professionals should know. A presentation of Isebox.com.
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Did Google Kill The Traditional Press Release
A Presentation of Isebox.com
The leading multimedia news release platform.
If You Are In Online Media and Publishing Industry, then you must be
very well aware of this
deadly creature raised
But the beast got more attention of press release sites and networks on its May 20, 2014 Update.
The Panda 4.0 Rollout
The Panda 4.0 had a relatively greater impact compared to it’s previous roll outs. Approximately, 7.5% of the
queries were affected in this rollout doing
damage to Public relations and the
press release industry the most.
How Badly Press Release Sites Were Affected?
Some of the top newswire businesses were affected as a result of Panda 4.0 including PRWeb, PR Newswire, Business Wire and many others.
(approximate 71% decrease)
(approximate 63% decrease)
(approximate 60% decrease)
What Public and Media
After the Panda 4.0 update, marketers, public and media relations professionals should ask themselves these following questions.
Would your audience want to read this article?
Will your audience learn something new?
Is it entertaining?
Is it interesting enough to share?
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