Retail Digital Signage - How to Make It Work for Your Business?

1. Retail Digital Signage - How to Make It Work for Your Business? One of the main goals of any company investing in retail digital signage is to drive sales. The most successful brands seem to have mastered the magic of turning their digital displays into cash cows—and you can do the same. The key is to go beyond just simply pushing your products to people. These days, it’s all about building a connection that inspires customers to bond with your particular brand and eventually purchase what you have to offer. Here are some ideas on how to create this bond and creatively use retail digital signage to boost your sales: Product Information You can use interactive smart displays that let your customers scan product codes (also known as SKUs) to learn more about specific items or check inventory by themselves. This hits two birds with one stone: It saves the consumer time while freeing up your in-store staff to do other important tasks, like upselling to customers. It may also mean not having to hire as many salespeople as you did before. Your retail digital signage can likewise be designed to give customers suggestions based off of the product they scanned, effectively acting as a digital salesperson. Want to take this engagement a step further? Your retail digital signage can display QR codes that allow customers to unlock special deals or savings. This level of interaction makes the shopping experience more personalized—it’s certainly a creative way to build customer engagement using retail digital signage. It can also improve the overall purchase experience and entice people to buy from you again. Upselling One of the best ways to increase your store’s revenue is to teach your staff how to upsell effectively. But in this digital environment, you don’t have to rely on your salespeople alone. Retail digital signage can inspire people to upgrade their purchases, too—and do it more efficiently. Why not use your signage to educate customers about different sizes, similar items, and other such options? Your signage can also suggest and group products together to make it easier for shoppers to see other things they might want or need. What’s more, your signage can be programmed to physically direct customers to higher priced products via wayfinding and navigation features. You can even use them to direct shoppers away from the discount rack and lead them to areas where you want them to be.