1 / 1

Infographic: Social Media Is The Side Door To Your Site

When it comes to social media advertising, eCommerce companies aren’t sparing any expense. In 2015, advertisers spent almost $24 billion on popular social media sites including Facebook, Twitter, and Instagram. As social media advertising is expected to grow to almost $36 billion in 2017, we wanted to know “is this money well spent if user experience isn’t optimized?” If visitors leave because of poor user experience, money spent on advertising is wasted.<br><br>Before the explosion of social media, for most visitors the first interaction with a site was the homepage. Companies rightfully spent time and resources optimizing this “front door” for performance. However, with referrals now coming from friends’ recommendations linked directly from social media sites to product pages, a user’s first interaction with a site is often through the “side door.” Many eCommerce companies haven’t maximized on this potential: they need to optimize performance and user experience for all pages, not just the home page.<br><br>The following statistics highlight the importance of optimizing every single product page for performance. Don't force users to leave because of poor performance.

InstartLogic
Download Presentation

Infographic: Social Media Is The Side Door To Your Site

An Image/Link below is provided (as is) to download presentation Download Policy: Content on the Website is provided to you AS IS for your information and personal use and may not be sold / licensed / shared on other websites without getting consent from its author. Content is provided to you AS IS for your information and personal use only. Download presentation by click this link. While downloading, if for some reason you are not able to download a presentation, the publisher may have deleted the file from their server. During download, if you can't get a presentation, the file might be deleted by the publisher.

E N D

Presentation Transcript

  1. SOCIAL MEDIA IS THE SIDE DOOR TO YOUR SITE The traditional thinking is that users on various social media platforms click on links that go to a website's homepage. But the reality is different; users seldom visit a site to buy via the "front door", and eCommerce companies haven't fully caught on yet. Here are some statistics that highlight the revenue that websites miss by not optimizing their "side door". SOCIAL MEDIA IS GUIDING YOUR CONSUMERS Consumers Today Consumers Today 78% 71% of consumers are more likely to make a purchase based on social media referrals of respondents said that companies’ social media posts impact their purchases 1 2 Like Comment Share Like Comment Share 4 in 10 social media users have purchased an item after sharing or favoriting it on social media 3 2013 2014 e-Commerce orders coming from social media grew 202% in 2014! 4 MILLENNIALS ARE DRIVING A SHIFT IN PURCHASING BEHAVIOR 74% 85% 74% of consumers rely on social networks to guide purchasing decisions of all orders from social media come from Facebook of millennials on Instagram take action based on posts, such as following through on a link 6 5 100 8 100% Facebook accounts for 64% of total social revenue Revenue 50 50% of all social referrals 7 0 Social Media ADVERTISERS ARE STARTING TO GET THE HINT Advertising Sponsored Advertisers worldwide spent $23.68 billion on paid media in 2015 2017 2014 2015 a 33.5% increase from 2014 social network ad spending will reach $35.98 billion 9 9 Like Comment Share Consumer Social Media ad spend is wasted if users leave because of poor UX 404 Revenue Not Found Like Comment ANTICIPATING THE FUTURE US shoppers will spend $327 billion online this year, up 45% When it comes to Global eCommerce sales, mobile will be king $638 billion by 2018 11 10 TAKE ADVANTAGE OF SOCIAL MEDIA TRAFFIC Make sure all pages are optimized, not just your home page Social Media is driving people straight to product pages When pages are slow, business metrics suffer Ask: how much revenue is lost from your slowest 25% of users? A page that takes 6 seconds to load suffers a -50% conversion hit 12 10 - http://www.businessinsider.in/Its-time-for-retailers-to-start-paying-close-attention-to-social-media/articleshow/47589967.cms 11 - http://digiday.com/brands/linmobileees-state-mobile-5-charts/ 12 - http://www.fastcompany.com/1825005/how-one-second-could-cost-amazon-16-billion-sales 1 - http://blog.hubspot.com/blog/tabid/6307/bid/30239/71-More-Likely-to-Purchase-Based-on-Social-Media-Referrals-Infographic.aspx 2 - http://www.forbes.com/sites/marketshare/2012/05/07/are-brands-wielding-more-influence-in-social-media-than-we-thought/#940a10e77480 3 - http://www.invespcro.com/blog/social-media-influences-purchase-decisions/ 4 - https://www.shopify.in/blog/16794380-3-ecommerce-trends-you-need-to-know-for-a-profitable-2015 5 - http://sproutsocial.com/insights/social-networks-influence-buying-decisions/ 6 - https://www.shopify.in/blog/12731545-which-social-media-platforms-drive-the-most-sales-infographic 7 - http://www.businessinsider.in/Facebook-is-leading-the-way-in-social-commerce/articleshow/48567391.cms 8 - http://www.webpronews.com/facebook-and-instagram-stats-to-consider-this-holiday-season-2015-11/ 9 - http://www.emarketer.com/Article/Social-Network-Ad-Spending-Hit-2368-Billion-Worldwide-2015/1012357

More Related