1 / 9

Hospitality and Travel sites engaging Experience with SDAD

Immersive, dynamic, compelling travel and hospitality sites are the new trend. Site publishers want to extend these rich digital experiences to tablet and smartphone users and but are facing technological issues. Take a look at this presentation to learn how Instart Logic's SDAD (software-defined application delivery) help travel and hospitality websites deliver consistently superior web experiences to their mobile customers across platforms, anywhere in the world.

InstartLogic
Download Presentation

Hospitality and Travel sites engaging Experience with SDAD

An Image/Link below is provided (as is) to download presentation Download Policy: Content on the Website is provided to you AS IS for your information and personal use and may not be sold / licensed / shared on other websites without getting consent from its author. Content is provided to you AS IS for your information and personal use only. Download presentation by click this link. While downloading, if for some reason you are not able to download a presentation, the publisher may have deleted the file from their server. During download, if you can't get a presentation, the file might be deleted by the publisher.

E N D

Presentation Transcript

  1. How Travel Sites Can Give Mobile Users Fast and Visually Engaging Web Experiences

  2. The Great Mobile Travel Disruption $ 25.8 bn Estimated revenue of travel and hospitality bookings from mobile devices in 2015 US consumers booked travel via smartphones in 2014 26 mn Growth in mobile bookings in the first half of 2014 20% of travelers purchase flight tickets from a mobile device 49% of travelers research flights and hotels respectively from their mobile device 67% and83% 2 | Confidential and proprietary

  3. Mobile Device Consumer Behavior Mobile device users on the move After an unsatisfactory web experience of road trippers book hotels via mobile devices of people less likely to return to a website 20% 88% of last minute hotel bookings are from smartphones 21% 78% move to a competitor’s site or more share their travel updates on social media 50% 42% share bad experience on forums online 3 | Confidential and proprietary

  4. Mobile Device Consumer Behavior 1 seconds delay 3 seconds delay of online travel and lodging shoppers abandon a site fewer page views 11% 43% open a competing travel site in another window 7% decline in conversions 20% 4 | Confidential and proprietary

  5. Challenges faced by travel and hospitality site publishers Provide web experiences that are responsive enough to meet user expectations Keep up with the number of web-enabled devices Higher page load times directly impact the bottomline Highly dynamic content is not easy to cache and must be updated and customized frequently for individuals Larger images, 360° viewing, over wireless connections often result in slower website load times and a poor user experience 5 | Confidential and proprietary

  6. How brands can keep this fast growing customer segment happy Deliver rich experiences – with large, sharp images, personalized and dynamic content, and social graph integration – with zero wait time Upgrade their web performance technology to capture the traveler in the mobile moment of need Adopt retina-class displays to accentuate user experience of HD images Stream web apps instead of relying on outdated technologies like caching Adapt to the varied types and sizes of mobile devices 6 | Confidential and proprietary

  7. Why the traditional Content Delivery Networks (CDN) are losing relevance Designed to solve a 15 year old problem of latency Cannot deliver large cached images over variable speed Not designed for dynamic websites and the micro-personalization of the social web environment Long wait times for travel and hospitality site users 7 | Confidential and proprietary

  8. Provide fast and visually engaging experiences with Software-defined Application Delivery (SDAD) No need to choose between fast load times and visually engaging web experiences Dramatically decreases load times with HTML streaming for faster end user experience New architectural approach decouples the hardware and network from the software used to deliver web applications The InstartLogic SDAD Advantage Generates the right image size on demand for any device, scaling automatically to smartphones and tablets Provides policy management and orchestration of feature options like image streaming, image transcoding, image re-sizing and more Packages and delivers web pages and applications for faster and richer user experiences 8 | Confidential and proprietary

  9. Instart Logic’s breakthrough technology • Solutions for super-charging immersive website performance • How to attract more business from mobile device owners and boost bottomline with increased bookings For more information, read the white paper that explains: • DOWNLOAD WHITE PAPER 9 | Confidential and proprietary

More Related