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Customer's Requirement and Satisfaction

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Customer s requirement and satisfaction

A Sample PPT ON

customer's requirement and satisfaction

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Customer s requirement and satisfaction

3.1 Sources of information to assess customer's requirement and satisfaction level

  • In the hospitality industry, accomplishment of different needs of customers is foremost and crucial task that helps IHG in facilitation of luxurious and leisure services.

  • There are different sources of information through which Hilton hotel gain relevant and adequate information regarding the requirement of customers and satisfaction level of customers those prefer Hilton hotel.

  • There are different sources through which manager of IHG is able to gain information that is through customers, staff, past records of customers etc.


Customer s requirement and satisfaction

Contd..

  • Inter Continental Hotels Group is also focusing on conducting the market survey to ask their customers about their different services that they render to their customers.

  • With the help of customer survey, management of IHG can easily acquire the detail information regarding the need and food preferences of the customers.

  • For instance, while conducting the market survey customers have appreciated the taste of Italian, Indian and Multiple Cuisines.

  • This thing helps management in selection of different food dishes.


Customer s requirement and satisfaction

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Customer s requirement and satisfaction

3.2 Customer requirements and satisfaction level

  • Hygiene requirement: The proper care of health and hygiene of customer must be taken. For this aspect, hotel should use disinfectants to clean the premises of hotel.

  • Leisure needs: In order to fulfill the recreational needs of customer, the hotel should provide facility like, swimming pool, spa, gaming zones etc.

  • Extra facilities: The hotel should special facilities such as wedding, birthday parties etc.

  • Business requirements: There are different business customers who have business needs like, organizing conferences, meetings etc. Therefore, there must be availability of devices used for giving effective presentation like, projectors etc.


Customer s requirement and satisfaction

4.1 Deliver customer service

  • IHG makes efforts in order to provide appropriate services to the clients and this has been encouraging the values of services in competitive scenario.

  • Staff members of the hospitality firm are using different service provisions as per the needs of clients which aids in encouraging the value of customer satisfaction.

  • Better service delivery is the primary objective of the hotel that plays important role in order to influence satisfaction of consumers.

  • All the staff members of IHG Hotel are playing important role in development and and facilitation of creative services that plays important role in order to influence satisfaction of consumers.


Customer s requirement and satisfaction

ons to university students written by highly qualified writers. More than 15,000+ Assignment Writing Service Projects completed buy us. Just make a call on the toll free no given below:

st make a call on the toll free no given below:

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Customer s requirement and satisfaction

4.2 Review your performance

  • As an employee in the IHG, it is my responsibility to facilitate superior and best services to consumers that plays important role in order to influence customer satisfaction.

  • I has acquired appropriate knowledge regarding the customer relationship management so as I can easily handle queries and issues faced by the customers.

  • All these factors have significant impact on satisfaction of consumers.

  • I also have good understanding of different modes of communication.

  • However I need to increase understanding of different languages.


Customer s requirement and satisfaction

References

  • Kotler, P., Bowen, J. T. and Makens, J. C., 2006. Marketing for hospitality and tourism (Vol. 893). Upper Saddle River, NJ: Prentice hall.

  • Shaw, G., Bailey, A. and Williams, A., 2011. Aspects of service-dominant logic and its implications for tourism management: Examples from the hotel industry. Tourism Management.32(2). pp 207-214.

  • Jones, P., Hillier, D. and Comfort, D., 2014. Sustainability in the global hotel industry. International Journal of Contemporary Hospitality Management.26(1). pp 5-17.

  • Keyton, J., 2006. Communication research: Asking questions, finding answers. New York: McGraw-Hill.


Customer s requirement and satisfaction

ons to university students written by highly qualified writers. More than 15,000+ Assignment Writing Service Projects completed buy us. Just make a call on the toll free no given below:

st make a call on the toll free no given below:

Call us:44 203 8681 671

email: [email protected]

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Customer s requirement and satisfaction

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