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Customer's Requirement and Satisfaction

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A Sample PPT ON

customer\'s requirement and satisfaction

Presented by

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3.1 Sources of information to assess customer\'s requirement and satisfaction level

  • In the hospitality industry, accomplishment of different needs of customers is foremost and crucial task that helps IHG in facilitation of luxurious and leisure services.
  • There are different sources of information through which Hilton hotel gain relevant and adequate information regarding the requirement of customers and satisfaction level of customers those prefer Hilton hotel.
  • There are different sources through which manager of IHG is able to gain information that is through customers, staff, past records of customers etc.
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Contd..

  • Inter Continental Hotels Group is also focusing on conducting the market survey to ask their customers about their different services that they render to their customers.
  • With the help of customer survey, management of IHG can easily acquire the detail information regarding the need and food preferences of the customers.
  • For instance, while conducting the market survey customers have appreciated the taste of Italian, Indian and Multiple Cuisines.
  • This thing helps management in selection of different food dishes.
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3.2 Customer requirements and satisfaction level

  • Hygiene requirement: The proper care of health and hygiene of customer must be taken. For this aspect, hotel should use disinfectants to clean the premises of hotel.
  • Leisure needs: In order to fulfill the recreational needs of customer, the hotel should provide facility like, swimming pool, spa, gaming zones etc.
  • Extra facilities: The hotel should special facilities such as wedding, birthday parties etc.
  • Business requirements: There are different business customers who have business needs like, organizing conferences, meetings etc. Therefore, there must be availability of devices used for giving effective presentation like, projectors etc.
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4.1 Deliver customer service

  • IHG makes efforts in order to provide appropriate services to the clients and this has been encouraging the values of services in competitive scenario.
  • Staff members of the hospitality firm are using different service provisions as per the needs of clients which aids in encouraging the value of customer satisfaction.
  • Better service delivery is the primary objective of the hotel that plays important role in order to influence satisfaction of consumers.
  • All the staff members of IHG Hotel are playing important role in development and and facilitation of creative services that plays important role in order to influence satisfaction of consumers.
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ons to university students written by highly qualified writers. More than 15,000+ Assignment Writing Service Projects completed buy us. Just make a call on the toll free no given below:

st make a call on the toll free no given below:

Call us:44 203 8681 671

email: [email protected]

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4.2 Review your performance

  • As an employee in the IHG, it is my responsibility to facilitate superior and best services to consumers that plays important role in order to influence customer satisfaction.
  • I has acquired appropriate knowledge regarding the customer relationship management so as I can easily handle queries and issues faced by the customers.
  • All these factors have significant impact on satisfaction of consumers.
  • I also have good understanding of different modes of communication.
  • However I need to increase understanding of different languages.
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References

  • Kotler, P., Bowen, J. T. and Makens, J. C., 2006. Marketing for hospitality and tourism (Vol. 893). Upper Saddle River, NJ: Prentice hall.
  • Shaw, G., Bailey, A. and Williams, A., 2011. Aspects of service-dominant logic and its implications for tourism management: Examples from the hotel industry. Tourism Management.32(2). pp 207-214.
  • Jones, P., Hillier, D. and Comfort, D., 2014. Sustainability in the global hotel industry. International Journal of Contemporary Hospitality Management.26(1). pp 5-17.
  • Keyton, J., 2006. Communication research: Asking questions, finding answers. New York: McGraw-Hill.
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ons to university students written by highly qualified writers. More than 15,000+ Assignment Writing Service Projects completed buy us. Just make a call on the toll free no given below:

st make a call on the toll free no given below:

Call us:44 203 8681 671

email: [email protected]

Website: https://www.instantassignmenthelp.com/

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