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Change Management Strategy: Use Social Media

InfoPro Learning helps organizations to strategize a structured approach for change management with the goal of creating a high performing organization.

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Change Management Strategy: Use Social Media

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  1. !! Change Management Strategy: Use Social Media !!

  2. What is Change Management ? • Change Management is a structured approach to change that not only updates systems but prepares and retrains employees with the goal of reaching a higher level of efficiency and success. Adapting to remain relevant and competitive in a dynamic global market is inevitable. • In today’s fast-paced world, effective Change Management increases the success of organizational change and project initiatives by applying a structured framework of methods, tools and processes, managing the change from a current state to a future state. Regardless of the scale of change, applying a framework increases the probability of staying on schedule and budget, resulting in higher benefit realization and ROI. • For this blog, I will focus on the use of social media as a strategy to facilitate and manage change for business transformation—to stay competitive and survive in increasingly harder business climates.

  3. Use of Social MediaThe points listed below facilitate better and faster Change Management strategies through social media: Involve and Engage EmployeesSocial media facilitates free flow of information in multiple directions. Short nuggets of information are easily shared via microblogging to engage employees in the change program. This is a convenient and active way of soliciting feedback on change related issues. Build a Collaborative CultureThe use of social media gives a big boost to creating a more collaborative environment for change initiative. Social networking and collaboration are extremely effective ways that are rapidly bringing employees to comply with the changes as well as to share their experiences. Generate IdeasAn open format to receive suggestions and feedback through social technologies provides a popular mechanism that has visibility throughout the organization.

  4. Establish an Effective Two-way CommunicationSocial media helps to effectively communicate the company’s change initiative. The effort to identify and address ‘pain points’, is accelerated through a cooperative communication process. Create Engaging Learning ExperiencesTo foster an effective platform for relaying personal learning experiences related to the change effort, social media is a great avenue. Employees can use a variety of effective platforms, some of which include personal training videos on YouTube and hosting live web meetings to engage in change related discussions. Share Through a Knowledge NetworkSocial mediums such as LinkedIn, Twitter, Facebook, and Yammer may be used as Knowledge Networks to share information related to change within the organization, as opposed to receiving information through more formal and traditional training methods.

  5. Assess Progress Regularly and EffectivelySocial media tools provide for an active means to measure progress. The tools help to conveniently gather immediate feedback on the level of understanding and acceptance of the change initiative within the organization. Social media should not be your only avenue for promoting change management, but it can be one of the most effective. The key is to give employees a voice in change management and to show the company’s active participation in overcoming any challenges faced in the new change. It is time to face it, change is inevitable and although it will probably result in a net gain over time, it will create problems for you and your colleagues in the short term. But, by embracing the change, you can be in a better position to mitigate any of the harmful side effects, which only magnify the positive results.

  6. About the author: Brenda Fernandes is a content quality analyst with InfoPro Learning, Inc. With over 15 years of experience, Brenda is an avid learning strategist with content development, instructional design and business analysis as her core areas of expertise. Brenda is a keen practitioner of harnessing the power of learning content to impact employee performance. Read More About Change Management: http://www.infoprolearning.com/change-management-strategy-use-social-media/ About the company: InfoPro Learning is an award-winning eLearning company providing corporate training solutions globally to improve workforce performance & drive business growth. Address: InfoProLearning,Inc. 103 Morgan Lane Suite 102 Plainsboro, NJ 08536 Phone: (609) 606-9984 Email: info@infoprolearning.com Web: www.infoprolearning.com

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