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Keyword Research ppt by Inetweaver

Keyword research is the process by which you research popular search queries people type into search engines like Google, and include them in your content so that your content can rank higher on a search engine results pages.

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Keyword Research ppt by Inetweaver

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  1. Keyword Research

  2. What is Keyword Research? Keyword research is the process by which you research popular search queries people type into search engines like Google, and include them in your content so that your content can rank higher on a search engine results page (SERP). Keyword research is a fundamental practice in Search Engine Optimization (SEO). Before keyword research we first choose our content for which we want to find our keywords that can rank on SERP.

  3. Keyword Research Steps Finding Search Intent Creating Keywords Competitor Research Keyword Research Tools Selection of Keywords

  4. Finding Search Intent Understanding User’s Intent is the first step towards keyword research. So, It is important to understand what term a visitor would search in Google or what query did he/she asks to Search Engine regarding your product and services. With the help of this we can select relevant keywords.

  5. Creating Keywords Keywords are those terms that defines the product or services of a advertiser. So, after finding your customer’s or visitor’s search intent, wisely choose your keywords and find possible keywords related to your product. You can also use relevant synonyms of keywords. Google can detect synonyms too.

  6. Competitor Research We should research for our competitor’s website also. This helps us to find the terms our competitors are targeting or ranking for. Use these keywords into your content to improve keyword list. Use keyword research tools to find keywords on your competitor’s website.

  7. Keyword Research Tools Here are list of some tools for keyword research: Google Keyword Planner (free) Ubbersuggest (free) SERPSTAT (paid) Ahrefs (paid) SEMRUSH (paid)

  8. Keyword Selection This is the final step of keyword research process. After using keyword research tools, we will get a list of keywords. From this list, we will select the relevant keywords or keywords with high search volume but low competition.

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