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Why businesses should implement video marketing techniques PowerPoint PPT Presentation

These days one out of three activities that internet users do online, is watching a video. There is a lot of scope for businesses to leverage video marketing. Videos generate higher engagement online and have the advantage of both audio and visual communication.

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Why businesses should implement video marketing techniques

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According to a report by Hubspot, 1 out of 3 online activities is watching a video and 90% of users believe that videos help them in making decisions. This clearly shows how video marketing is slowly taking over other traditional marketing forms such as print media, billboards etc. Given below are some reasons which tell us why video marketing is superior to other marketing methods:


In this attention driven economy, it is very important to grab the customers’ attention and videos always get more attention as compared to text. More and more companies are spending an increasing amount of money to make video advertisements.


Adding a video to a website can increase the chances ranking on the front page of Google by up to 53 times. Using videos in email marketing has been known to double click through rates. Audiences are 10 times more likely to engage with video content as compared to text.


It is now very easy to make a video advertisement. One can contact either freelancers or filmmaking companies who do not charge a lot of money to make videos. There is a lot of talent available that affordable. The ROI on videos make them a worthwhile expense.

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