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Wyoming Broadcasting. Wyoming Broadcasters. Current Radio/TV data Broadcasting and the internet (new media) Broadcasting vs. Satellite Radio Broadcasting vs. Print What to know more?. Radio Listening is UP! 3 Million New Listeners in 2008*. * Arbitron. Radio Reach.

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Wyoming Broadcasting

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Wyoming Broadcasters

  • Current Radio/TV data

  • Broadcasting and the internet (new media)

  • Broadcasting vs. Satellite Radio

  • Broadcasting vs. Print

  • What to know more?


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Radio Listening is UP!3 Million New Listeners in 2008*

* Arbitron


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Radio Reach

94% of Americans consume radio each week.


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Television viewing is UP!

*The average American now watches TV for 127 hours and 15 minutes per month, up 4 percent from last year

* Neilsen Rating


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TV ReachTelevision Reaches 90.2% DailyAdults 18+, 3.94 hours a day


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Wyoming Radio Listening

  • Average American (12+) listens to the radio 126 minutes a day*

  • Average Wyoming Resident (12+) listens to the radio 160 minutes a day*

  • 80% say they listen to the radio in their car (up 10% from last year)

  • Wyoming has the HIGHEST number of miles traveled per capita in the national, 1.7* times the national average.

*Radio Heard Here Report 2008

*Arbitron Tapscan Wyoming County Coverage 2008

*2000 Edition of National Highway Statistics


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Wyoming TV ViewingShare of viewing to local commercial stations*

  • 5-6:30 PM Local Evening News

    Casper: 90%

    Cheyenne: 86%

  • 10-10:35 PM Local Late News

    Casper: 91%

    Cheyenne: 91%

* July 2008 Nielsen (Casper-Riverton and Cheyenne) and TVB Media Comparisons Study, 2008


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Wyoming TV ViewingShare of viewing to local commercial stations*

Nearly one half the total population of the state of Wyoming watches their local station for news and entertainment, rather than the adjacent DMAs(ie, Denver, Rapid City, Salt Lake, Billings)

* July 2008 Nielsen (Casper-Riverton and Cheyenne) and TVB Media Comparisons Study, 2008


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New Media and Broadcasting

  • Internet

  • Ipods & Mp3 players

  • Satellite radio

  • Online radio


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New Media - Internet

Nearly a quarter of Internet users make purchases after performing a search for something they heard about on a radio commercial.*

Over half the people who listen to the radio while browsing the Internet search for items they hear about in radio commercials.*

Unaided Recall for a mix of one Internet and one Radio exposure is four and-a-half times as high as unaided recall for two internet ads alone.#

Radio and the Internet- together reach about 83 percent of the 18-54 population*.

Radio -can drive traffic to websites*.

Radio -Consumers – even teens and young adults – frequently use Radio and the Internet simultaneously. Up to 1/3 of Internet usage time in some key dayparts is shared with Radio.*

*Radio Ad Effectiveness Lab: "Radio and the Internet: Powerful Complements for Advertisers" (2007)

# Harris Interactive 2007


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Youth Listening14 to 24 year olds – Ipods & Radio

*AM/FM Radio Time Spent UP 11%

*Ipod/MP3 Time Spent Down 13%

*Paragaon Media Strategies (2008)


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New Media – Satellite Radio

Satellite Radio - About 20 million “listeners” compared to 235 million on terrestrial radio. Satellite radio is just one fifth the size of internet radio.

Satellite Radio – losing $1 million a day, slumping car sales hurting growth.

Satellite Radio – can’t provide local content

The average satellite radio station attracted listeners for .009 percent of the 15-minute measuring blocks; that figure is not high enough to make Arbitron’s minimum reporting standards for terrestrial radio


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New Media – Online Radio

Internet Radio - During the last five years, while Satellite Radio was in its growth phrase, AM/FM Radio added 10 million new listeners and Internet Radio added 70 million listeners.

Internet Radio –Internet Radio’s phenomenal growth comes largely from the websites of AM/FM Radio stations.

Internet Radio – Internet Radio now dwarfs Satellite Radio and iPod sales. Meanwhile, AM/FM Radio stations’ websites have

doubled their audiences in the last year. Streaming Internet listening to AM/FM Radio stations is growing at four times the rate of the pure play Internet Radio stations.


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Broadcasting vs. Print

Newspapers - Decreasing Penetration: Today, newspaper’s household penetration is right around 50%*.

Where to get the news –TV and Radio are the two leading sources for adult consumption of news. TV 57%, Radio 35%, Newspapers 34% and Internet 29%.

Tough Economy - As the economy continues to flounder, Radio and television provides three important “F’s” to consumers – Familiarity, Friendship and Free


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How to find out more?

  • WAB – Wyoming Association of Broadcasters - wyomingbroadcasting.org

  • Arbitron – Casper, Cheyenne, County Data

  • Nielsen


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