The interview guide
Download
1 / 10

The Interview Guide - PowerPoint PPT Presentation


  • 291 Views
  • Updated On :

The Interview Guide. Question Techniques. Categories of Qualitative Questions. Straightforward questions Direct and factual What is the most important thing you look for when buying a video game? Structural

loader
I am the owner, or an agent authorized to act on behalf of the owner, of the copyrighted work described.
capcha
Download Presentation

PowerPoint Slideshow about 'The Interview Guide' - HarrisCezar


An Image/Link below is provided (as is) to download presentation

Download Policy: Content on the Website is provided to you AS IS for your information and personal use and may not be sold / licensed / shared on other websites without getting consent from its author.While downloading, if for some reason you are not able to download a presentation, the publisher may have deleted the file from their server.


- - - - - - - - - - - - - - - - - - - - - - - - - - E N D - - - - - - - - - - - - - - - - - - - - - - - - - -
Presentation Transcript
The interview guide l.jpg

The Interview Guide

Question Techniques


Categories of qualitative questions l.jpg
Categories of Qualitative Questions

  • Straightforward questions

    • Direct and factual

      • What is the most important thing you look for when buying a video game?

    • Structural

      • Think of the last time you purchased a video game. In order of priority, what were the three criteria most important to you?


Categories of qualitative questions3 l.jpg
Categories of Qualitative Questions

  • Open-ended, elaboration-oriented questions

    • Grand tour

      • Think of the last time you visited a retailer with the idea in mind of purchasing a video game. Tell me what you were thinking as you prepared to go to the store, what you did once you got there, and what conversation took place with you and any of the staff before you chose your selection.


Categories of qualitative questions4 l.jpg
Categories of Qualitative Questions

  • Open-ended, elaboration-oriented questions

    • Idealization

      • Describe your perfect idea of a video gaming console. What does it include, how can it be used…what are some things that make it special?


Categories of qualitative questions5 l.jpg
Categories of Qualitative Questions

  • Open-ended, elaboration-oriented questions

    • Contrast questions

      • Describe what you believe the difference is between Nintendo Wii and Sony Xbox


Categories of qualitative questions6 l.jpg
Categories of Qualitative Questions

  • Open-ended, elaboration-oriented questions

    • Hypothetical-Interaction

      • Pretend that you are the maker of a new video game product for women. What features would you specify as most important for getting women to purchase the product? Explain your answer.


Categories of qualitative questions7 l.jpg
Categories of Qualitative Questions

  • Open-ended, elaboration-oriented questions

    • ‘Third-person’

      • What is one thing that you believe other women between the ages of 18 and 24 believe is important in a video game?


Additional qualitative techniques l.jpg
Additional Qualitative Techniques

  • The Projective Techniques

    • Word-association

      • What is the first word that comes to mind when I say video game?

    • Thought bubble completion

    • Sentence/story completion

      • Jane visited Best Buy to buy a video game for the first time. When she got there, (finish the story in terms of what she did, who she talked with, and how she felt during the experience)


Additional qualitative techniques9 l.jpg
Additional Qualitative Techniques

  • Personalization of objects

    • If Nintendo Wii and XBox were animals in a zoo, what kind of animal would they be? Explain your answer.

  • Role playing

    • Role play for me the kind of person you would characterize as a heavy video game player.


Additional qualitative techniques10 l.jpg
Additional Qualitative Techniques

  • The Projective Techniques

    • Shopping lists

    • Picture Projection

    • Picture sort

    • Collage


ad