Southwest Airlines(2009). Outstanding Service at the Lowest Fares. Mission Statement (actual). The mission of Southwest Airlines is dedication to the highest quality of Customer Service delivered with a sense of warmth, friendliness, individual pride, and Company Spirit.
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The mission of Southwest Airlines is dedication to the highest quality of Customer Service delivered with a sense of warmth, friendliness, individual pride, and Company Spirit.
Vision Statement (Proposed)
We are committed to quality service for the everyday person (1). Southwest provides air transportation to cities all around the United States (2, 3). We fly the most luxurious planes on the market with the latest technology money can buy (4). We competitively provide the lowest airfare price in search for the greatest advantage in today’s busy world (5). We provide the highest standards of safety for all our customers while still offering a reasonable price (6, 7). A portion of our proceeds are donated to various charities throughout the United States (8). Since our first flight in 1971, our employees have been the vital asset in making Southwest the most recognized airline today (9).
2. Product or services
5. Concern for survival, growth, profitability
8. Concern for public image
9. Concern for employees
Stock Price: $13
Tax Rate: 35%
Interest Rate: 7%
# Shares Outstanding: 735MEPS/EBIT Analysis